Page 45 - April-May 2021

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44 Modern draw fr
U.S. Cotton Trust Protocol
and TextileGenesis™
announce collaboration
The U.S. Cotton Trust Protocol, a new science-based to claim Protocol Credits, digital tokens equivalent to AD
sustainability program that collects robust farm-level the physical cotton produced under the program,
data against six key sustainability metrics, is pleased and make corresponding claims related to the
to announce that it is further enhancing the value of environmental metrics and sustainable practices
its program by delivering unparalleled supply chain adopted by participating Trust Protocol growers.
transparency through its Protocol Credit Manage-
ment System (PCMS). Recognizing the growing “We have engineered our platform to leverage the
importance of increased supply chain visibility to latest technology and industry-specific best-practic-
brand and retail members, the U.S. Cotton Trust es, with a heavy emphasis on strong data methodol-
Protocol is joining the TextileGenesis™ platform as ogies,” said Amit Gautam, CEO and founder of
the world’s first sustainable cotton fiber to offer full TextileGenesis™. “Collaborating with the U.S. Cotton
transparency across the supply chain on the Trust Protocol, with its clear focus on robust data and
platform. the strength of its verification practices, creates a
powerful solution for brands and retailers worldwide
“Today, having a holistic view of every step through- in their search for more sustainable fibers and
out the supply chain is imperative for brands and enhanced visibility in their supply chains.”
retailers,” said Dr. Gary Adams, president of the U.S.
Cotton Trust Protocol. “We are proud to announce The collaboration will result in initial pilot trials with
our collaboration with TextileGenesis™ to address selected brands and mills in early June 2021, with full
this need as the Trust Protocol aims to set a new deployment of the PCMS envisioned for early 2022.
standard for more sustainable and trackable cotton
production.” The Trust Protocol has welcomed more than 300
brand, retailer, mill and manufacturer members since
In combination with the existing Protocol Platform, its launch in 2020. It is included on the Textile
developed by Memphis-based technology partner Exchange’s list of 36 preferred fibers and materials
The Seam LLC., the TextileGenesis™ platform will that more than 170 participating brands and retailers
allow the PCMS to record and verify the movement of can select from as part of Textile Exchange’s Material
U.S. cotton fiber through the entire process by Change Index program. The Trust Protocol also is
Conclusion takes all relevant factors into consideration. In this way, capturing and verifying article level transactions working to align with existing standards in the cotton
The AUTO DRAFT function is a truly game-changing it is enabling spinners to save time and money, while between the multiple participants along the complete industry and is part of the Sustainable Apparel
technology for break draft optimization. It makes it improving quality and making their processes more supply chain. Upon receipt of their finished products, Coalition, the Forum for the Future Cotton 2040, and
possible to adjust the break draft quickly and easily, efficient. It’s a major breakthrough for the break draft. Trust Protocol brand and retail members will be able the CottonUp guide.
using an innovative and automatic method that And it’s empowering Truetzschler’s customers
operates within real production conditions – and that worldwide to grab a valuable competitive advantage.
April/May 2021