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EU announces a new strategy for

sustainable and circular textiles

EU has announced its new strategy for sustainable and circular textiles. Advancing towards
greater sustainability of the textiles ecosystem requires deep changes in the currently prevailing
linear way in which textile products are designed, produced, used, and discarded, together with
reducing its impacts on climate change, unsustainable resource use and environmental pollution,
and halting the violation of human rights in the textile value chains.

The transition to a sustainable and circular textile industry, in synergy with a strong digitalization
and social fairness agenda, can help the sector recover from the COVID-19 crisis, enhance its
resilience for the future and strengthen its competitive sustainability, and contribute positively to
addressing the climate and biodiversity crises and social injustice.

The Commission invites EU institutions and bodies to endorse this Strategy and calls on the Inditex signs €100 million
Member States, the entire value chain, and international partners to commit to resolute and
concrete action for its implementation. The strategy change is important to know for the textile
sector of Pakistan as it is one of the prominent exporters to the EU. The adaptation to circular partnership with Infinited
textile is becoming the need of the hour.
Fiber Company

Haelixa to provide DNA traceability

for Peru's Pima cotton Zara owner Inditex has committed to a three-year initiatives for new materials, technologies, and

partnership worth more than £85 million (€100
fashion products and help advance toward more
million) to buy 30% of the recycled fiber to be processes that reduce the environmental footprint of
Zurich-based Haelixa is taking part in a United Haelixa's DNA marker connects the lint cotton produced by Infinited Fiber Company in a push to sustainable and circular solutions. Infinited Fiber has
Nations pilot project with the Costach coopera- to the entry on a blockchain system provided use more sustainable materials. Inditex added that developed an innovative solution to turn cellu-
tive and textile company Creditex in Peru, by UNECE. The Haelixa technology ensures the purchase commitment will support the Finnish lose-rich materials, such as worn-out, cotton-rich
aiming to give sustainable rural cotton produc- that the information about the product's origin company's plans to open its first large capacity clothes, into a new trademarked fiber called Infinna
ers the country more visibility in the value and the journey along the value chain is always factory in 2024 when it starts to buy the Infinna ™ that looks and feels like cotton and can be
chain. The initiative is jointly implemented with safely embedded into the product itself. The premium recycled fiber made entirely of textile recycled again in the same process together with
the International Trade Centre (ITC) and finan- marked cotton will be used to make the waste. As part of this agreement, Zara is also other textile waste.
cially supported by the European Union. exclusive fabrics for the luxury California launching a limited-edition capsule collaborating
sleepwear brand Cat's Pajamas. DNA with the Spanish NGO Caritas, Zara's clothing With this new fiber, Inditex will be able to continue to
With the additional support of the +Cotton traceability will verify the premium origin of collection program partner, and Infinited's textile minimize the use of virgin materials and advance the
Project, implemented by the Food and Agricul- the cotton in the final garment produced using waste regeneration technology. move towards a more circular model of clothing
ture Organization of the United Nations (FAO) sustainable practices by family farmers This collaboration is part of Inditex’s Sustainability production. Infinited Fiber Company was born out of
the desire to solve some of the biggest challenges
and the Brazilian Cooperation Agency (ABC), a associated with the Costach cooperative, Innovation Hub. This open-innovation platform in the textile industry – mountains of waste, limited
pilot is being realized to mark and trace the which consists of 5,200 family farmers in the works alongside start-ups, academic institutions, natural resources, and consumers calling for more
finest Pima cotton for Creditex directly at its gin Piura region, producing primarily extra-long and tech centers to promote and scale innovative sustainable choices.
in Piura, Peru. Pima cotton.

April/May 2022 April/May 2022