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takes a giant leap

to produce Aniline Free Indigo

in Pakistan

“True to its commitment towards continuous innovation, Archroma
challenges the status-quo in the deep belief that we can make our
industry sustainable. With this winning mindset, our R & D team has
been successful in presenting Aniline-free Indigo to the denim world.”
Michel Zumstein
President (Commercial Region Asia). Archroma Singapore

“We are fully convinced that the new innovation, Aniline-free Indigo
will further enhance sustainability and value of Denim fashion in
flourishing local and export trends.”
Mujtaba Rahim
CEO. Archroma Pakistan Michel Zumstein, President Commercial Region Asia, unviels plaque at the Denisol Pure Indigo Plant.
Archroma’s first Zero Liquid Discharge plant in our responsibility as a good corporate citizen
the world. towards creating a greener environment.” Textile
business community graced the occasion in big
Aniline-free indigo is the outcome of break through numbers and showed keen interest in this new
innovation by Archroma. Aniline-free indigo was first iconic development.
presented in May 2018 at a Textile Conference in
Canada. The brand new dye provided a non-toxic Archroma presented appreciation mementos to its
way to produce the traditional, iconic indigo blue that valued customers on their successful partnership in
consumers associated with denim and jeans. Owing denim specialities. Mr Michel Zumstein and
to state-of-the-art sustainable facilities, Archroma Archroma leadership team lauded the spirit of
Jamshoro site was earmarked to produce Aniline-free entrepreneurship in “being the first” to join hands
indigo – Denisol Pure Indigo 30 liq. Later in the with Archroma to adopt new denim solutions in their
evening, highlights and salient features of Aniline-free respective manufacturing operations.
indigo were rolled-out to the Denim community.
Mr Mujtaba Rahim, CEO, Archroma Pakistan at the
Mr Michel Zumstein, President, Commercial Region inauguration ceremony commented, “It is a matter of
Asia at the highly attended inauguration ceremony at great satisfaction for Archroma Pakistan multi-tasked
Karachi said, “I am delighted to inaugurate full scale teams who have achieved a milestone feat today.
production of Denisol Pure Indigo 30 liq – Aniline-free Denim is the ace textile export produce of Pakistan
Indigo at our Jamshoro plant. This plant has a and we are proud to be associated with our partners
sizeable capacity to meet the entire sustainable in their success. We are fully convinced that the new
requirements of Denim industry. True to its innovation, Aniline-free Indigo will further enhance
commitment towards continuous innovation, sustainability and value of Denim fashion in
Michel Zumstein, President, Commercial Region Asia, Ambassador Thomas Kolly and Archroma team at the ribbon Archroma challenges the status-quo in the deep flourishing local and export trends. Brand owners,
cutting of Denisol Pure Indigo Plant.
belief that we can make our industry sustainable. retailers as well as end consumers will benefit from
Archroma, a global leader in color and specialty Mr Michel Zumstein, President, Commercial Region With this winning mindset, our R & D team has been the cleaner production ethics”.
chemicals, commenced production of Aniline-Free Asia, Archroma Singapore, who flew in to honor this successful in presenting Aniline-free Indigo to the
Indigo – Denisol ® Pure Indigo 30 liq. at its Jamshoro important occasion. It may be added here that denim world. Removing a hazardous impurity – Archroma makes the Denisol® Pure Indigo 30 dye in
plant. Inauguration ceremony was performed by Jamshoro plant made headlines in 2012 as Aniline from the denim supply chain, we have fulfilled the most sustainable way as currently possible.

February/March 2019 February/March 2019