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 undoubtedly further bolster and facilitate the   point. I am sure that Pakistan will play an even more   consumption reduction but the machine is equipped   industry from small, family-run operations all the way to
 country’s renowned creativity and responsiveness to   major role in the worldwide textile industry of the   with the iSAVER , a unique and revolutionary device   the most sophisticated, vertically integrated
                          TM
 the ever-changing fast-paced demands of today’s   future and Itema is here to support and facilitate this   that eliminates the waste selvedge on the left-hand   conglomerates. This is our mission and this is what we
 textile market.  growth.”  side of the fabric thus leading to unparalleled   will do in a systematic, gradual and sustainable way”.
            savings.
 The physical presence of Itema in Pakistan has been          Itema staff, along with its agent Noon International,
 very well received and this customer-oriented   Furthermore, for the first time in the weaving industry,   will be present at the exhibition to meet Pakistani
 approach has contributed to the creation of   a sustainable approach to fabric production is   textile entrepreneurs and to personally introduce
 partnerships with some of the most prominent textile   possible thanks to a significant reduction in   them the Company’s latest technological
 corporations of Pakistan, including denim specialists   resources use and wastage.  advancements to weave the widest range of fabrics,
 such as Azgard 9 and Artistic Fabric Mills that              while ensuring top quality, outstanding reliability and
 installed the Itema denim dedicated rapier   Mr. Franco Brambilla, Itema Middle East Executive   the highest performances.
 R9500denim. Another high-profile partnership which   Director commented: “Our intention is to constantly
 is worth to mention is the one with the vertically   increase our physical presence in Pakistani weaving   To learn more about Itema’s technological
 integrated textile company Gul Ahmed, that chose the   mills with the newest and most advanced weaving   innovations, visit the Joint ITEMA & NOON
 Itema absolute best-seller - the R9500 rapier weaving   During IGATEX, Itema’s team will introduce to visitors   machinery range and to support the entire textile   INTERNATIONAL booth in Hall 5 Stand A5/17.
 machine - to refurbish one of its plant to weave a   and weavers all the latest breakthrough innovations
 widest range of fabrics in different weaving width   implemented by the Italian company, including what
 such as bed sheeting, apparel and linen   is already recognized as the game-changer in the
 applications.  denim weaving world: the second generation of the   Innovations meant to make
 Itema denim dedicated rapier machine, the
 Moreover, Itema confirms its leadership as preferred   R9500 denim. Unparalleled cost savings, superior
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 provider of weaving technology for high-end terry   fabric quality and outstanding user-experience are   Customers saving money,
 fabrics production in Pakistan, with a significant   the key words of the R9500 denim which features
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 number of new installations for the rapier R9500terry   breakthrough devices and delivers tangible benefits                                                                                 Christian Straubhaar . Sales and Marketing Director . Itema Group, Italy
 in a diversified group of Customers from Faisalabad   to weavers.  resources and time: the Itema way
 to Karachi.                                                                                                                      R9500 denim, allows denim weavers to eliminate the   real time exactly the part they are looking for.
                                                                                                                                        2
 Saving is the crucial point of the R9500 denim.                                                                                  waste selvedge on the left side of the fabric saving   User-friendly and interactive, the portal also gives the
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 As Itema’s Global Marketing and Sales Director, Mr.   Not only the optimization of the main mechanical   to support the industry    around 6 cms of fabric. This may seem little but   possibility to track shipment details and to keep
 Christian Straubhaar, stated: “This is just a starting   components allows a considerable energy                                 overall this makes on average 2.000 euros of saving   records of previous orders. Upgrade kits for current
                             Christian Straubhaar                                                                                 per machine per year. And there’s much more. You   and previous machine models (also for Somet, Sulzer
                                                                                                                                  don’t only save money but you also save water and
                                                                                                                                                                                    and Vamatex) are available and can be easily
 Itema, the leading Italian manufacturer of   potential and the requirements of the advanced   Itema has a rich heritage as a well-known   Mr Christian Straubhaar, Itema Group Sales and   cotton. Savings of around 1.000 kgs of cotton are   checked. We provide five accounts per customer, one
                                                                                                                                                                                    for the person in charge of purchasing and four other
                                                                                                                                  achievable and since cotton needs a lot of water, the
 best-in-class weaving machines, spare parts and   weaving mills of the country. In order to further   manufacturer of textile technology. As a leading   Marketing Director, during an interview at ITMA Asia in   saved water can be used for something else. So, this   accounts for anyone else in the company. It’s a smart
 integrated services, is exhibiting at IGATEX Pakistan   demonstrate this commitment, in 2016 Itema opened   global provider of advanced weaving solutions,   Shanghai with TEXtalks said, “We have a great   is not only beneficial for entrepreneurs  but it is good   feature which saves time for a lot of people.”
 (Hall 5 – A5/17) from February 26th – 28th at Karachi   a Dubai-based affiliate, Itema Middle East, which   including best-in-class weaving machines, spare   heritage. Since 2011 we summed up the best   for the planet as well.
 Expo Centre in a joint booth with its sole agent in the   provides business development and continued   parts and integrated services, the Company is the   features of  Somet, Sultex and Vamatex technology to   Highlighting the scope of Itema in Pakistani market he
 country, Noon International.  support in Pakistan, Africa and Middle East basin   only manufacturer in the world to provide the top   provide to the market with one single rapier machine,   Talking about power as a major cost component he   stated, “Pakistan represents one of the leading fabric
 countries.  three weft insertion technologies: rapier, airjet and   the R9500 and one single Airjet machine, the A9500 –         said, “We  launched the second generation of our
 Itema is uniquely positioned by offering to textile   projectile, with an ample product portfolio and a   under the brand name Itema. Of course, besides the   rapier machines. We optimized the main mechanical   producing country in the world and is growing fast.
 manufacturers what is today considered the most   Furthermore, in October 2017 - in collaboration with   commitment to continuous innovation and   best know-how from the past, we injected the new   systems to guarantee a significant energy saving. And   The most diffused weaving technology in the country
 complete product portfolio available on the market,   Noon International, Itema opened the doors of its   technological advancement of its weaving machines.  machines with fresh and breakthrough innovations.   a saving up to 15% is now possible. This feature is   is airjet but we are experiencing an increasing
 providing all the top three weft insertion technologies:   ItemaCampus in Lahore, a state-of-the-art training   This strategy has been recognized and appreciated   also available on the R9500denim Second Generation   demand for rapier technology as well. Itema invested
 rapier, airjet and projectile. Moreover, the company   center equipped with the latest generation rapier and   Itema guarantees the right weaving machine for any   by our customers. Since that time we have achieved   , so we are not saving only on the left waste selvedge   in the country with the establishment in 2017 of the
 provides OEM spare parts and upgrade kits for   air-jet looms. No matter how easy to use and intuitive   type of woven fabric: from commodity to high-end   great results and we have been able to more than   but also on energy consumption. We have worked on   state-of-the-art training center ItemaCampus in
 Itema, Somet, Vamatex and Sulzer machines models   the latest-generation weaving equipment from Itema   fashion or industrial fabrics, Itema has the right   double the sales of our weaving machines.”  Airjet technology to reduce air consumption and our   Lahore , and we are in contact with all the main
 giving to Customers the chance to revitalize and   is, on-the-ground training remains a key element   weaving machine for any application. Weaving   machine is well known in the market in comparison to   Pakistani weavers. We believe that with our machines,
 extend the life cycle of their existing weaving   when it comes to getting the most out of your looms.   machines with the well-known brand name Itema   He said that it is very important to bring innovations in   others for lower air consumption, reduced energy   we can serve this market very well. In 2018 we started
 machines.  In the ItemaCampus every week a team of skilled   leave the company manufacturing sites in Italy,   weaving technology. Since a very long time no new   consumption and  for dedicated devices that help   important partnerships with companies such as
 technicians with a long-standing experience on the   Switzerland and China every day. Itema has a   innovations were introduced in the industry,  and   reducing the air consumption.”  Artistic Fabric Mills, Gul Ahmed and Azgard 9, and
 Itema is strongly committed to investing in the   field share their knowledge and passion with   tradition of almost 200 years with an installed base of   Itema worked relentlessly to provide the market with   this is just a starting point. I am sure that Pakistan will
 Pakistani market, providing highly innovative and   Pakistani weavers, providing them with a significant   over 300,000 weaving machines in operation. A   never-before-seen and substantial innovations, such   Not only weaving machines. MyItema, the online   play an even more major role in the worldwide textile
 technological products to fully satisfy the growing   added value and active support, which will   global presence in more than 100 countries ensures a   as  the brand-new iSAVER™. The new device,   portal to purchase OEM spare parts and upgrade   industry of the future and Itema is here to support and
            fast and reliable service.                        featured on the denim dedicated rapier machine                      kits,  is helping all customers worldwide to order in   facilitate this growth. ”
                January/February 2019                                                                                                                                                                     January/February 2019
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