Page 64 - January-February-2019
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64



                                              Mr Ahmad Shafi



                                              talks about the




                                              importance of




                                              value addition for



                                              textiles




                  Ahmad Sha . Executive Director.
                  The Crescent Textile Mills Ltd, Pakistan
            The foundation stone of The Crescent Textile Mills Ltd   this year is going to be better than past few years and
            was laid by Mr Muhammad Shafi on May 01, 1950.    we are quiet hopeful that Pakistan exports will
            Under his leadership Crestex, in 1956, started    increase, especially with the kind of concessions we
            exporting majority of its products to USA, Europe,   are getting from the government.
            Middle East and Japan. After the demise of Mr
            Muhammad Shafi and Mr Muhammad Anwar (CEO),       Commenting on the government’s role currently in the
            Mr Nasir Shafi took over the charge of Crestex.   economic as well as textile sector growth he said, “I
                                                              think the government should give us a level playing
            Progressive and futuristic approach of Mr Muham-  field, a competitive environment, make our life easier
            mad Anwar and Mr Nasir Shafi enabled Crestex to   rather than harder, that’s all we need from the govern-
            become the 1st composite textile company of       ment, the rest we can do ourselves, even better than
            Pakistan which receied the ISO 9002 certification on   the government.”
            July 07, 1997. Crestex has also been awarded
            “Oeko-Tex Standard 100” certification, Presdient of   When asked about new initiatives of ventures of
            Pakistan Export Trophy for three consecutive years in   Crescent Textile he replied, “Well, in home textiles we
            mid 90s, the highest sale of yarn and cloth award in   are adding a lot of machines in our value added
            1987-88, 1993-94 and 1994-95, and highest sales of   segments. Stitching and processing, spinning is also
            home textiles award in 2008.                      constantly upgraded. So we work in fibers and trying
                                                              to make our customer’s life easier, figuring out what
            At Heimtextil 2019, talking to TEXtalks Mr Ahmad   pin points are and how we can cater them.”
            Shafi, Executive Director, The Crescent Textile Mills
            Ltd, Pakistan introduced Crescent textiles saying that   Moreover, he informed that technical textiles is a
            it deals in the business of yarns, grey fabrics, process   different ball game altogether. He said that he
            fabrics and home textiles. At Heimtextil, we are   believes Pakistan has a long way to go before we can
            promoting home textile products, bed sheets,      make any impact in the technical textile field. It’s
            curtains with a lot of variations in fibers, fabrics,   doable, it requires a lot of institutional and govern-
            constructions and it’s doing pretty well so far.  ment support and a lot of exposure to the right
                                                              markets for technical textiles. So next ten years we
            The visitor response in Heimtextile he said that a lot   should be looking at technical textiles coming up big
            of serious buyers visited this time and it seems that   time in Pakistan.




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