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• All-day comfort: garments move with the
wearer and hold their shape throughout
The LYCRA Company • Cooling comfort: this technology helps keep
the day
the wearer cool and dry
• Sustainability: LYCRA® T400® A EcoMade
launches new Technology fiber contains both recycled and renewable
content for reduced impact vs. virgin fibers
LYCRA® DUAL COMFORT LYCRA® DUAL COMFORT technology is the
perfect solution for the emerging ‘new utility’
trend that blends rugged performance with
tailored elegance and is designed to cater to
the needs of cross-segment apparel
categories – work leisure or out leisure. “Now
that we have experienced all-day comfort, we
expect versatile clothes made from sustainable
fabrics that provide the freedom to embrace a
casual, comfortable lifestyle,” said Ebru
Ozaydin, strategic marketing director at The
LYCRA Company. “Fabrics which offer versatile
solutions can take the consumer from working
hybrid to running daily errands or just a stroll in
the park. The term ‘new utility has become a
buzzword for defining lightweight apparel,
combining everyday practicality and urban
elegance using low-impact materials.”
The LYCRA Company is hosting a series of
global panel discussions with apparel industry
experts on critical sustainability issues facing
the sector. Previous topics included steps to
attaining the Paris Climate Agreement’s goals,
using mechanical versus chemical methods to
create recycled fibers, and debating the
circularity of biodegradable fibers. For the fourth
topic, 32 panelists discussed garment durability.
As consumer concern about climate change
grows, so does their need to know how their
clothing was made and its impact on the
environment. Extending garment wear life is
one element of a circular economy that can
significantly reduce a garment’s impact. The
U.K.’s Waste and Resources Action
Programme (WRAP) estimates that extending
The company announced that with the launch of comfort with long-lasting shape retention. The key to the average life of a garment by just three
LYCRA® DUAL COMFORT technology for LYCRA® DUAL COMFORT technology is the new months could result in a 5 to 10 percent
ready-to-wear (RTW) and wovens, the latest LYCRA® T400® A EcoMade fiber. Created with a reduction in its carbon, water, and waste
innovation will help transform these garment proprietary process, the new fiber delivers the texture footprints. However, getting consumers to do
categories by providing functional performance and appearance of a spun yarn, offering low-impact, this is a crucial challenge.
benefits with the sustainable features that today’s
consumers desire. comfortable and versatile garments with “The LYCRA Company's global sustainability
thermal comfort. Consumers will appreciate the key panel discussion reports are published on
LYCRA® DUAL COMFORT technology is unique in benefits that LYCRA® DUAL COMFORT technology www.lycra.com/thought-leadership.”
that it combines comfortable stretch and cooling can bring to their garment wearing experience:
January/February 2022 January/February 2022
