Page 49 - TEXtalks January/February 2022
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            • All-day comfort: garments move with the
            wearer and hold their shape throughout
 The LYCRA Company   • Cooling comfort: this technology helps keep
            the day

            the wearer cool and dry
            • Sustainability: LYCRA® T400® A EcoMade
 launches new Technology  fiber contains both recycled and renewable
            content for reduced impact vs. virgin fibers


 LYCRA® DUAL COMFORT  LYCRA® DUAL COMFORT technology is the
            perfect solution for the emerging ‘new utility’
            trend that blends rugged performance with
            tailored elegance and is designed to cater to
            the needs of cross-segment apparel
            categories – work leisure or out leisure. “Now
            that we have experienced all-day comfort, we
            expect versatile clothes made from sustainable
            fabrics that provide the freedom to embrace a
            casual, comfortable lifestyle,” said Ebru
            Ozaydin, strategic marketing director at The
            LYCRA Company. “Fabrics which offer versatile
            solutions can take the consumer from working
            hybrid to running daily errands or just a stroll in
            the park. The term ‘new utility has become a
            buzzword for defining lightweight apparel,
            combining everyday practicality and urban
            elegance using low-impact materials.”


            The LYCRA Company is hosting a series of
            global panel discussions with apparel industry
            experts on critical sustainability issues facing
            the sector. Previous topics included steps to
            attaining the Paris Climate Agreement’s goals,
            using mechanical versus chemical methods to
            create recycled fibers, and debating the
            circularity of biodegradable fibers. For the fourth
            topic, 32 panelists discussed garment durability.
            As consumer concern about climate change
            grows, so does their need to know how their
            clothing was made and its impact on the
            environment. Extending garment wear life is
            one element of a circular economy that can
            significantly reduce a garment’s impact. The
            U.K.’s Waste and Resources Action
            Programme (WRAP) estimates that extending
 The company announced that with the launch of   comfort with long-lasting shape retention. The key to   the average life of a garment by just three
 LYCRA® DUAL COMFORT technology for   LYCRA® DUAL COMFORT technology is the new   months could result in a 5 to 10 percent
 ready-to-wear (RTW) and wovens, the latest   LYCRA® T400® A EcoMade fiber. Created with a   reduction in its carbon, water, and waste
 innovation will help transform these garment   proprietary process, the new fiber delivers the texture   footprints. However, getting consumers to do
 categories by providing functional performance   and appearance of a spun yarn, offering low-impact,   this is a crucial challenge.
 benefits with the sustainable features that today’s
 consumers desire.  comfortable and versatile garments with   The LYCRA Company's global sustainability
 thermal comfort. Consumers will appreciate the key   panel discussion reports are published on
 LYCRA® DUAL COMFORT technology is unique in   benefits that LYCRA® DUAL COMFORT technology   www.lycra.com/thought-leadership
 that it combines comfortable stretch and cooling   can bring to their garment wearing experience:
 January/February 2022                                                                January/February 2022
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