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IKEA received the prestigious

USU 2021 Knowledge Award

IKEA has been awarded the prestigious USU 2021 particular new, inspiring, and demonstrably
Knowledge Award for excellence in knowledge successful ideas in applying USU Knowledge
management in service. IKEA is a conglomerate that Management solutions.
designs and sells ready-to-assemble furniture,
kitchen appliances, and home accessories, among Earlier in 2021, IKEA won the Catalyst 2030 Award.
other goods and home services. Founded in Catalyst 2030 is a global movement of social
Sweden in 1943 by 17-year-old Ingvar Kamprad, entrepreneurs and social innovators from all sectors
IKEA has been the world's largest furniture retailer who share the common goal of creating innovative,
since 2008. people-centric approaches to attain the Sustainable The U.S Cotton Trust Protocol
Development Goals by 2030. IKEA won the
The USU 2021 Award was presented at the USU corporate award for its open, collaborative mindset,
World Summit 2021 to implement its innovative deep empathy for social issues, and tireless
service concept for knowledge management. USU's collaboration with social entrepreneurs across the welcomes Levi Strauss & Co.
award to the multinational furniture group honors in value chain and beyond.

The U.S. Cotton Trust Protocol welcomes new blockchain technology.
members Levi Strauss & Co., one of the most
recognizable denim companies worldwide, and The Trust Protocol has welcomed more than 450
GH Textiles Lab their legacy brands Levi's®, Dockers®, brand, retailer, mill, and manufacturer members
since its launch in 2020. This includes Gap Inc.
Denizen® by Levi's®, and Signature by Levi
reveals false claims Strauss & Co.™ More than 90 percent of Levi and its collection of purpose-led lifestyle brands
Strauss & Co's products are cotton-based. The
Old Navy, Gap, Banana Republic and Athleta,
on the bedsheet company has committed to sourcing 100 percent and global apparel manufacturer Gildan. The
Trust Protocol has also welcomed U.K. retailers
more sustainably grown cotton focusing on
Tesco, Byford, and Next Plc. Other Trust Protocol
decreasing water use, cutting carbon emissions,
and reducing fertilizer and pesticide use. This member announcements include the first 10 U.S.
corporate commitment to more sustainable and mills to join and the first members in Latin
Consumers love to buy more sustainable products. trees in the final fabric. From their experience, GH resilient cotton sourcing is part of a broader America. The U.S. Cotton Trust Protocol is
There has been a growing trend within different Lab experts knew these products couldn’t contain internal initiative designed to move the company aligned with the U.N. Sustainable Development
brands to claim that their products are made of any trace of the plants promoted in the claims, so toward a more sustainable and circular product Goals, recognized by Textile Exchange and
plant-based origin and thus, promote sustainability. after thorough research we selected a wide strategy. Forum for the Future, and part of the Sustainable
“Bamboo,” “eucalyptus,” or “beechwood” may assortment of items for additional analysis. Apparel Coalition, Cotton 2025 Sustainable
sound more luxurious and unique than rayon, The Trust Protocol will aid Levi Strauss & Co.'s Cotton Challenge, Cotton 2040, and Cotton Up
leading consumers to purchase a product for the The Federal Trade Commission (FTC) requires efforts by providing verified data on sustainability initiatives.
wrong reasons.
brands to use the manufactured name for rayon practices from U.S. cotton growers and access
However, scientists at GH Textiles Lab zeroed in on fibers such as viscose and lyocell. It does allow to aggregate year-over-year data on critical Founded In 1853, Levi Strauss opened a
metrics, including water use, greenhouse gas
wholesale dry goods business in San Francisco
over 50 products marketed as being made of brands to reference the raw material if it is included emissions, energy use, soil carbon, soil loss, and known as Levi Strauss & Co. Today it is one of
bamboo, eucalyptus, or beechwood fibers, including along with the generic name — e.g., “viscose from land use efficiency. Levi Strauss & Co. will also the world's largest brand-name apparel
clothing, footwear, and bedding. Interestingly, they bamboo” — but companies are skipping this participate in the pilot phase of the Protocol companies and a global leader in jeanswear.
could not detect any trace of the claimed plants or qualifier in product names and marketing. Credit Management System, which provides its We design and market jeans, casual wear,
members with complete supply chain and related accessories for men, women,
transparency through the use of TextileGenesis' and children.

July/August 2021 July/August 2021