Page 17 - TEXtalks July-August 2021

16 17
Resale vs retail: US resale

market expected to cross

$76 bn by 2026

Sustainability, Traceability and environmentally According to the Resale Report, based on analyzing
friendly product is now the new consumer demand 3,500 consumers; Over the course of the next 5
therefore thrifting and second-hand clothes shopping years, resale sector will grow up to 11 times faster
is slowly becoming the new norm. According to a when compared with the growth of the retail sector.
study on US second-hand market, the resale sector 33 million consumers in 2020 bought second-hand
got back in the loop during the pandemic and has apparel for the first time; and 76 per cent of those
since then picked up speed and is coming closer to first-time buyers plan to increase their spending on
second-hand in the next five years.
the level of fast fashion. Second-hand is now a
$36-billion market, projected to reach $77 billion by In the last 10 years, 6.65 billion items of apparel have
2026 and resale is an emerging growth channel for been recirculated via the second-hand market.
apparel retailers. It is expected to take over the fast Consumers have saved $390 billion by buying Circulose®: Boosting the circular economy
fashion apparel market by 2030. second-hand.
Circulose® is a new natural material that closes the loop on fashion. It is a new natural material made by
gently recovering cotton from worn-out clothes. Choosing circulose® is like saving garments that have been
cut into waste, climate, water, microplastics, and deforestation fashion footprint to almost zero. Fashions
change, but the industry itself never really has. It has always been about growing more cotton, using more
water, spraying more chemicals, and pumping more oil to sell more of the season's must-haves. More
SME sector of Pakistan will Circulose® is the process of Renewcell from Sweden. After proving their concept, Renewcell will use the
significant, faster, cheaper, and more wasteful. It is the opposite of sustainable.

receive help on priority basis expected to continue to grow, which will cause an increase in fashion consumption. Thus, and with an eye to
EIB-loan to build their first complete commercial-scale textile recycling plant, able to produce 60,000 tonnes
per year, at the Ortviken industrial site near Sundsvall. In the coming decade, the global middle class is
Abdul Razak Dawood climate change, the fashion industry needs to shift to circularity. In its bid to make the fashion industry more
circular, Renewcell's technology can be an essential factor in reaching the EU's target for waste reduction
and setting the tone for the development of the European recycling industry. The company can supply
commercial volumes of 100% textile-to-textile recycled materials and is now scaling up to meet the growing
Small and medium enterprises (SME) sector of Pakistan has played their part in advancing the national demand for its product Circulose® with backing from Europe.
economy by continuing 95% share and the government is fully aware of this effort therefore, Advisor to Prime
Minister, Abdul Razak Dawood has assured that the SME sector’s issues are on put on a priority basis and The circulose® process is free from aggressive solvents and utilizes eco-friendly chemicals. The company
will be resolved timely. performs tests at arrival, mid-process, on the final product, and on the process water to ensure that it fully
complies with REACH and Swedish environmental regulations. The circulose® partners qualify for Green
During a function of Pakistan Textile Exporters Association (PTEA), Abdul Razak Dawood put great emphasis Shirt status in the CanopyStyle Hot Button Report, and they also conform to EU BAT for fiber production.
on the need to establish a long-term policy as it is crucial for a significant growth in the economy and Circulose® is no silver bullet. Sustainable material use and recycling are just some of the many things that
exports. Exporters will be given the well-deserved recognition as they have aided in strengthening the fashion brands and manufacturers need to do better. Using Circulose® does nothing for challenges like
national economy. using renewable energy in transports and throughout the value chain, eliminating overproduction, preventing
dyestuff pollution, extending product life, eliminating packaging waste, adopting circular business models
Moreover, as the economy is now steady, a new target to be met by the export sector will be set after Eidul like repairs, resale, and rentals, implementing circular design principles, and eliminating human
Azha during a meeting of stakeholders with Prime Minister Imran Khan said the advisor in a meeting with the rights and labor abuses.
All Pakistan Bed-sheets & Upholstery Manufacturers Association (APBUMA).

July/August 2021 July/August 2021