Page 60 - TEXtalks. July- August 2023

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experts, and innovators, the forums provided a rare ITMA 2023. Exhibitors and visitors were kept updated
platform for exhibitors and visitors to engage in of announcements during ITMA 2023 and could
dialogues that will shape the future of policies and easily locate exhibition stands and amenities through
production value chains. the ITMA App. With ITMAconnect, they can connect
with each other before, during, and after the
Start-Up Valley exhibition 24/7 to expand business networks and
A new initiative, Start-Up Valley spotlighted collaborations.
companies in their early stages of development with
fresh solutions and technologies. Fifteen applicants First Class Knowledge & Collaboration Hub
from 11 countries were selected for the grant where This year’s Planet Textiles was hosted at ITMA 2023,
they enjoyed showcasing their game-changing the world’s most influential textile and garment
innovations and solutions for the textile industry on technology exhibition. With ITMA’s amazing event
this world stage, gaining immediate exposure and facilities and huge network, it became a huge
access to potential investors and/or collaborators
success. As everyone strives to drive collective action
directly, received feedback, with strong support from
that includes all members of the value chain, being
CEMATEX and the ITMA Organiser to promote their
involved in such a dedicated event for technology
participation through various marketing channels.
innovation within the textile and apparel sector is
hugely important. Everyone must learn and act
A global marketing and communications program
was undertaken to reach out to the textile and ITMA together if sustainability goals that positively impact
community to update them on the developments of people and the planet have to be achieved.

July/August 2023