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cutting-edge strategies, ITA empowers Italian exchange and collaboration, we help Pakistani
businesses, particularly small and medium-sized industries reduce costs, minimize environmental Brazzoli unveils
enterprises, to navigate complex global trade impact, and enhance their global competitiveness.
environments and seize new opportunities. Through
targeted trade exhibitions, high-level international TEXtalks: What are the main challenges Italian next-gen
missions, and comprehensive support services, ITA textile companies face when expanding
fosters meaningful connections between Italian internationally?
innovators and global buyers. At IGATEX 2025, the Salvatore Parano: A key challenge lies in the size of eco-friendly
agency reaffirmed its commitment to sustainable Italian companies. In the textile machinery sector
growth and bilateral collaboration. In an interview with alone, Italy has around 300 specialized companies
TEXtalks, Salvatore Parano, Trade Commissioner at covering every niche of textile and garment dyeing
the Italian Trade Agency, shared valuable insights production. While their expertise is world-class, many
into how Italy continues to lead through innovation, are small to medium-sized firms, which limits their innovations
partnerships, and adaptability in a rapidly evolving ability to operate directly in foreign markets. Unlike
world. large multinationals, these companies depend
heavily on reliable local partners to establish a Goksun Ozensoy. Marketing Manager. Brazzoli S.R.L.
TEXtalks: How is the Italian Trade Agency advancing market presence. Finding the right distributors or In a conversation with TEXtalks, Goksun Ozensoy of TEXtalks: In terms of water and energy efficiency,
the global presence of Italian technology? agents is essential for entering new markets and Brazzoli S.R.L. discusses the company’s latest how does this machine compare to traditional
Salvatore Parano: Our approach focuses on creating building sustainable business relationships. At ITA, innovations in sustainable dyeing technologies, dyeing technologies?
meaningful global connections that highlight Italy’s we actively assist Italian firms in identifying including their breakthrough machines, Eco-Aero Goksun Ozensoy: The Ecological Plus II features our
cutting-edge technological expertise, particularly in trustworthy local partners who can champion their and Ecological Plus II, and the company's strategic Innowash technology. Typically, in dyeing, it's hard to
the textile machinery sector. At events like IGATEX, products and support long-term growth. focus on expanding into emerging markets like save water, but in the washing phase, there’s a lot of
we not only showcase innovative Italian solutions but Pakistan. Brazzoli S.R.L., globally recognized for its potential. Innowash works by applying fresh water
also provide a platform for direct engagement TEXtalks: How would you characterize the current pioneering dyeing machinery, continues to be a directly into the nozzle, creating a continuous
between Italian manufacturers and international buyers. trade relations between Italy and Pakistan, leader in innovation and sustainability. With decades washing effect. This eliminates the need for
especially in textiles? of experience and a reputation for high-performance repeated draining and refilling. As a result, the
Beyond exhibitions, we organize exclusive business Salvatore Parano: The trade relationship between systems, Brazzoli is now introducing technologies overall water consumption is drastically reduced. It’s
missions that bring leading entrepreneurs from key Italy and Pakistan is strong and longstanding, but that not only reduce environmental impact but also a unique and effective solution for both water
markets such as Pakistan, Japan, and Brazil to Italy. there is ample room for growth. Last year, bilateral enhance fabric quality and process efficiency. savings and process efficiency.
This hands-on experience allows them to build trade reached around €1.5 billion, with Pakistan TEXtalks: How does your machine integrate digital
strong partnerships and gain first-hand insight into maintaining a substantial trade surplus, exporting TEXtalks: Which innovative technologies are being control systems or automation to improve
the latest Italian technologies. Additionally, we approximately €1.1 billion worth of goods to Italy, displayed at IGATEX by Brazzoli? production?
conduct targeted seminars and workshops designed while Italy exported €400 million in technology and Goksun Ozensoy: We have a very small booth this Goksun Ozensoy: We are constantly integrating the
to deepen the understanding of Italy’s technological machinery. This dynamic underscores Pakistan’s role year, but we are introducing some exciting new latest technologies into our machines. This includes
strengths, enabling international clients to fully as a major producer of finished textile products and technologies. One of the key highlights is our sensors to measure pH, conductivity, and even color
capitalize on these innovations for improved Italy’s position as a leading supplier of advanced Eco-Aero machine. This is a low-liquor-ratio dyeing sensors to monitor water flow within the dye bath.
efficiency and competitiveness. machinery and technology. Italian innovations help machine that uses air dyeing technology instead of These features allow precise adjustments during the
enhance Pakistan’s textile industry competitiveness, conventional water jet methods. The machine
TEXtalks: How does the Italian Trade Agency while Italy remains a critical platform for Pakistani enhances fabric touch and eliminates crease marks, washing and dyeing process. We’re also working on
updating our control systems and are adopting
collaborate with Pakistani partners to promote producers to present their products at major events even for heavy fabrics. It’s been tested successfully new-generation controllers to enhance automation
sustainability? like Lineapelle and EICMA. in several countries and represents a major step and ensure consistent, high-quality results.
Salvatore Parano: Italy’s journey through the energy forward in sustainable fabric dyeing.
crisis of the 1970s fundamentally shaped our TEXtalks: What has been the response from visitors TEXtalks: What’s your vision for Brazzoli in
approach to energy efficiency. When energy prices and participants at IGATEX this year? TEXtalks: How does the Ecological Plus II machine developing markets, particularly regions like
surged by 300%, Italian industries adapted by Salvatore Parano: The initial feedback from IGATEX support eco-friendly dyeing processes and reduce Pakistan?
innovating energy-saving technologies and has been very encouraging. Although it is too early to environmental impact? Goksun Ozensoy: Pakistan is a very interesting
sustainable production methods. This experience judge the full impact since closing deals often takes Goksun Ozensoy: The Ecological Plus II is the only market for us. For a long time, we didn’t have a
uniquely positions Italy to assist Pakistan, where time, we have observed an optimistic mood among machine awarded the Green Label by ACIMIT, the strong presence here, but now we’re making a
rising energy costs are now a critical concern for Italian exhibitors. There is a tangible sense that the Italian textile machinery association. It’s designed to focused effort to change that. We believe our new air
businesses. We support Italian companies in market is recovering, and Italian companies are consume significantly less energy and water. It dyeing machine will be well-received, especially by
identifying and seizing sustainable business increasingly confident about Pakistan’s textile sector doesn’t just operate at a short liquor ratio, it also customers looking for high-end, value-added
opportunities in Pakistan’s growing market. Energy prospects. This optimism, paired with the quality of ensures that the total amount of water used production. The Ecological Plus II offers the kind of
efficiency is no longer just an environmental priority; connections made at IGATEX, bodes well for throughout the process is far lower than with other sustainability and performance that forward-thinking
For nearly a century, the Italian Trade Agency (ITA) industrial and technological excellence across it is crucial for the competitiveness and long-term stronger bilateral trade and deeper collaboration machines currently on the market. It’s by far the manufacturers in Pakistan are starting to demand.
has been at the forefront of championing Italy’s international markets. Combining a rich heritage with viability of businesses. By fostering technology soon. most ecological machine we’ve produced to date. This is our strategic direction for the region.

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