Page 19 - TEXtalks March/April 2022

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Murat Dogru joins WWF Pakistan

EDANA as Deputy collaborates

General Manager with

In a meeting dedicated to reviewing the association's 2021 figures, validating ambitious projects, and
preparing for the future, beyond this year's final celebrations of its 50th Anniversary, the Board of EDANA stakeholders
appointed Mr. Murat Dogru as Deputy General Manager. The governors also confirmed that Murat would take
over from Pierre Wiertz as General Manager from 1st July 2022 onwards.

After 18 years in this position and a 39-year long career at EDANA, Pierre will officially retire. Mr. Dogru, 42 for Various
years old, holds an MSc in Advertising and Communications and has over 10 years of association
management experience through various management consultancy positions within MCI, following 5 years as
an advertising sales executive for The Economist. He is fluent in English and French, with an excellent
command of Arabic and Turkish. Projects

The EDANA Board also validated several ambitious projects in product stewardship, standardization,
sustainability, and advocacy. It was presented with a report on record membership levels (+31% in 3 years),
the excellent success of EDANA'S training courses, publications, and events in 2021, including INDEX™ 20 Over the last century, a lack of understanding and awareness about the environment has led to human
last October. EDANA is the leading global association and voice of nonwovens and related industries. Since practices that have exploited the country's natural resources without replenishing them. In order to bridge the
1971, the association has provided 320+ members with comprehensive services with the information and awareness and knowledge gaps of the government and general public and to tackle the growing
data necessary to enhance the industry's goals and performance. The association has a global reach with a conservation challenges, WWF-Pakistan was established in 1970 to create a future where people could live in
focus on Europe, the Middle East, and Africa. harmony with nature.

The WWF-Pakistan has taken Sapphire Textile Mills Limited (STML), Sapphire Fibers Limited (SFL), and
Diamond Fabrics Limited (DFL), Lahore, onboard to work on the organic cotton project in Dera Ismail Khan
An expected increase in polyester price district of Khyber Pakhtunkhwa and Lasbela district of Balochistan. WWF-Pakistan and the Sapphire Group
would work together on the organic cotton project for five years through the current agreement. Organic
cotton is made without toxic substances and polluting pesticides, and it is also grown in healthier soil.
may hit Pakistan’s textile exports environmental threat Pakistan faces regarding pollution. Bringing all stakeholders on one page and providing
Because of this, textiles made from organic cotton are generally of much better quality. Pakistan needs to
move towards sustainable production of cotton. The country is cotton-rich, which could save the

awareness is one of the applaudable efforts of WWF, which should be encouraged at every level.
As global oil prices top $100 a barrel for the first spinning sector. The remaining PSF is majorly
time since 2014, it is expected that the polyester supplied to the PET packaging industry for making Mahmood Group of Industries and WWF-Pakistan signed an agreement to work on the one of a kind "Smart
prices may increase significantly. Polyester is a plastic bottles. The mix of natural and synthetic Villages" initiative, which will undertake a series of action plans that will lead to; empowering rural
synthetic fabric that's usually derived from fibers varies depending on the type of yarn communities through skill enhancement, gender empowerment, and conservation of natural resources for
petroleum. This fabric is one of the world's most produced. Pakistan’s average polyester Industry socio-economic and environmental resilience. The project will be implemented in six villages, home to most
popular textiles, and it is used in thousands of size was around Rs109 billion in the last financial of the workforce. Since in Pakistan, the majority population belongs to rural communities, it is critical to
different consumer and industrial applications. year, excluding recycled PSF. The industry, which transform and develop those areas if we are to hope for a sustainable green future.
However, polyester prices are expected to influence suffered from the Covid-19 pandemic during FY20,
Pakistan’s textile exports with increasing oil prices. recovered and expanded by around 40 percent in WWF-Pakistan has inked a Memorandum of Understanding (MoU) with Novumpack for corporate
FY21 compared to last year. The study notes that sustainability and collaboration towards environmental education campaigns. Novumpack is the local partner
cotton production has improved considerably during
Over 70 percent of the Polyester Staple Fiber (PSF) the current season due to favorable weather of Cardia Bioplastics and the pioneer of plastic-free starch-based compostable and environment-friendly
is supplied to the textile value chain, i.e., the packaging in Pakistan. Novumpack nature-derived products and packaging solutions are supported by
conditions global partnerships (for global outreach and R&D support) and renowned industry certifications promising a
premium quality that demonstrates complete decomposition within industrial and home composting facilities
within three to six months.

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