Page 50 - May-June-2018
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                                      An Interview with                                                                            TEXtalks: How does Picanol see sustainability?

                                                                                                                                   Mr Bruno Caffieri: Globally, for Picanol and for the
                                                                                                                                   customers sustainability is a must. Especially in
              Mr. Bruno Caffieri                                                                                                   Europe we are very careful in regards to comply with
                                                                                                                                   the benchmark sustainability standards and Picanol
                                                                                                                                   has been complying since many years now and will
                         Sales Manager - Picanol nv, Belgium                                                                       always keep doing it.

                                                                                                                                   TEXtalks: What does industry 4.0 mean to Picanol?
                                                                                                                                   Mr Bruno Caffieri: Industry 4.0 is as significant for
                                                                                                                                   Picanol as it is for the customers. Companies are
                                                                                                                                   digitalizing and it is a process that has been
                                                                                                                                   developing over the years and now is a major
                                                                                                                                   demand for smart working and transparency. Big
                                                                                                                                   textile groups demand industry 4.0 from the supplier
                                                                                                                                   and if the supplier is unable to provide, the supplier
                                                                                                                                   automatically becomes a second choice.

                                                                                                                                   TEXtalks: Any upcoming innovative products from
                                                                                                                                   Picanol?
                                                                                                                                   Mr Bruno Caffieri: Picanol has a huge investment in
                                                                                                                                   research and development. It has 100 research
                                                                                                                                   engineers working on innovation, to design for the
                                                                                                                                   future. The number of patents coming from Picanol
                                                                                                                                   is the largest in weaving manufacturing since
                                                                                                                                   decades and it will remain so.

                                                                                                                                   TEXtalks: How has the response from the visitors
                                                                                                                                   been so far at the exhibition?
                                                                                                                                   Mr Bruno Caffieri: Over the years Pakistan has been
                                                                                                                                   in a very crucial and difficult situation considering
                                                                                                                                   the devaluation of rupees. Exports can be beneficial
                                                                                                                                   in this situation but imports can be just as difficult
                                                                                                                                   since buyers hesitate while investing since machines
                                                                                                                                   or spare parts become expensive because of the
            Picanol develops, produces and markets high-tech   Mr Bruno Caffieri: Picanol is a Belgium company                     rupees devaluation. But, over the past few months
            weaving machines, based on air (airjet) or rapier   which manufactures weaving machines. It is an 80                   we can see light in the tunnel as the customers are
            technology. Picanol has been playing a pioneering   years old company. Picanol produces two main                       now returning with confidence and want to invest
            role as both a developer and manufacturer of highly   technologies of weaving which is airjet and rapier. We           since textile industry has a high rate of return and
            productive weaving machines since 1936. Picanol   are here in Pakistan since many years now and have                   also a high contribution in Pakistan economy.
            supplies weaving machines to weaving mills        developed a good market. Picanol is the largest
            worldwide and also offer such services as         weaving machine manufacturer in the world.                           TEXtalks: How do you see Pakistani market for
                                                                                                                                   Picanol products?
            installation, commissioning & trouble shooting,                                                                        Mr Bruno Caffieri: Since many years now for
            aftermarket sales (spare parts, accessories) and   TEXtalks: What are the main products of Picanol for                 Picanol Pakistan has been in the top 5 countries to
            training. Today, about 2,600 weaving mills around the   Pakistani market?                                              which we are fully committed. We have two agencies
            world use Picanol machinery, totaling more than   Mr Bruno Caffieri: Pakistan is an airjet market. 75%                 representing Picanol in Pakistan in Lahore and
            175,000 weaving machines.                         of the machines imported to Pakistan are airjet
                                                              machines but the market for Rapier is also growing                   Karachi and our own service department. Mr Clinton
            TEXtalks interviewed Mr Bruno Caffieri, Sales     gradually. Picanol provides the best of both                         from South Africa here is our partner who is
                                                                                                                                   responsible for maintaining a good team of
            Manager - Picanol nv, Belgium at Igatex 2018, Lahore   technologies, be it airjet or rapier. Our main purpose          engineers. Picanol is getting big orders from
            Pakistan.                                         is to personally interact with our customers, consider
                                                              their needs, wants and demands and then present                      Pakistan now so it is time for Picanol to do
            TEXtalks: Which products Picanol is mainly dealing   the best possible solution for maximum customer                   something more for this market.
            with?                                             satisfaction.

                May/June 2018
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