Page 109 - May-June-2019

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Archroma prepares for ITMA with 5

innovations and 24 system solutions for

enhanced sustainability, color and performance

Archroma, a global leader in color and specialty Archroma Way: safe, efficient, enhanced, it’s our
chemicals towards sustainable solutions, will be at nature”. The approach finds its origin in Archroma’s
ITMA to launch its latest innovations and system deep belief that it is possible to make the textile
solutions aimed to help textile manufacturers with industry sustainable.
optimized productivity and/or value creation in their
markets. The visitors will be able to discover how the
innovations and ingredients selected in each system
Archroma is reputed for its continuous flow of are combining to help create value in their application
ground-breaking innovations, such as the process and end market:
EarthColors®, a range of dyes made from non-edible - Denim & casual wear;
natural waste from the agricultural and herbal - Home & intimate textiles;
industry, Inkpresso®, a digital printing system that - Fashion & formal wear;
enables ink mixing on site and on demand, - Automotive & transportation;
Smartrepel® Hydro, a nature-friendlier protection that - Outdoor & active wear;
keeps cotton, polyester and polyamide textiles dry, - Workwear & uniforms
the Color Atlas, a revolutionary color system
comprising of a physical and online library of 4,320 The Archroma web page
new colors developed on cotton poplin. (https://www.archroma.com/itma2019) includes a
complete agenda of the “Innovation & Solutions
More recently, Archroma introduced the purest Sessions” and events that Archroma will participate
indigo, Denisol® Pure Indigo, an aniline-free* to during the exhibition.
synthetic pre-reduced liquid indigo launched in 2018,
Appretan® NTR, a new nature-based binder for Mr Marcos Furrer, President, Brand and Performance
nonwovens, and Fadex® AS New, a new “super UV Textile Specialties, Archroma comments, “The textile
protector” for automotive & transportation textiles, industry is currently undergoing deep transformations
both introduced in May 2019. and challenges, such as the constant consumer
demand for more innovation and performance in
At ITMA, Archroma will present 24 solution systems apparel and textiles, as well as the growing concerns
and 5 innovations, and will hold “Innovation & about resource scarcity and product safety. With our
Solutions Sessions” at its booth to present them. new approach based on system solutions, Archroma
is further supporting our customers in addressing
The systems and innovations presented by Archroma those challenges - and opportunities. Because it’s
have all been selected for their compliance with “The our nature!”

May/June 2019