Page 112 - May-June-2019

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Lenzing traces its fibers with blockchain technology

“With LENZING™ ECOVERO™ branded fibers Lenzing was the frontrunner in physical traceability and is
now entering the age of digital traceability. This milestone in transparency is a further strong commitment
to sustainability. Together with TextileGenesis™, we aim to create an unmatched level of transparency for
brands and consumers. With this step Lenzing will further help to green up the textile industry.”
Stefan Doboczky. Chief Executive Officer. Lenzing Group

• Lenzing enters the age of digital traceability
• Transparency ensured from wood to the finished garment
• Partnership with Hong Kong based TextileGenesis™

The Lenzing Group, world market leader in specialty fibers made from the renewable material wood, is strength-
ening its leading position in sustainability in the textile industry. Lenzing will use blockchain technology to
support its TENCEL™ branded fiber business, ensuring complete transparency and traceability for brands and
consumers of its fibers in the finished garment. After evaluating various initiatives Lenzing decided to join the
platform of the Hong Kong based technology company TextileGenesis™ to accomplish this ambition.
Consumers increasingly want to understand the ingredients and suppliers of the products they buy, requesting
a new level of transparency and traceability. The supply chain transparency from wood to garment and home
textiles will enable all customers and partners to identify TENCEL™ fibers and the respective wood source in
each production and distribution step. Thanks to a QR code on the final garment, consumers will be able to
detect the origin of the clothes they intend to buy.

Lenzing will carry out several pilot tests over the next few months involving partners along the entire value chain.
Lenzing expects the platform to be fully operational as of 2020.

May/June 2019