Page 38 - TEXtalks May-June 2021

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Enriching lives through innovation

Winning Combination Muhammad Usman

One Huntsman customer in Asia, that
manufactures performance apparel for a
leading fashion brand, recently implemented
AVITERA® SE Fast to dye its navy-colored
shades. Compared to its existing process, the
customer was able to save 30 liters of water
and 3 kilograms of steam per kilogram of
textile, while reducing 240 minutes in
processing time.

Muhammad Usman, Country Manager of
Pakistan, Huntsman Textile Effects
comments, “Sustainability is a key focus for
us at Huntsman Textile Effects. We are proud
that through our research and innovation, we
have developed award-winning products that
are able to help our customers differentiate
themselves in the market.”
Two are better than one when it comes to reducing polyester-cellulosic blends reduces from nine to six
water and energy usage in the textile dyeing process. hours while lowering water consumption, energy
That is what Huntsman Textile Effects found with its demand and carbon dioxide emissions by up to 50%. He adds, “Pakistan is a strategic growth
latest innovation that combines two technologies in a Huntsman’s SE Fast Process provides a sustainable market for us. We are delighted that we can
new dyeing process for polyester-cellulosic blends. solution that helps textile manufacturers achieve the support our textile mills customers meet the
best possible production efficiency and operational evolving demands of the market and
The SE Fast Process uses AVITERA® SE, excellence. For example, a plant with production consumers, with sustainability in mind.”
Huntsman’s award-winning reactive dye that helps capacity of 100 tons per day, of which 40% is
textile mills reduce water and energy consumption by polyester-cellulosic blend, can potentially save more As more people work from home and pursue
up to 50%, and TERASIL® W/WW, a washfast than 150,000 cubic meters of water per year, along outside sports and leisure activities,
disperse dye for polyester, polyester/cotton and with more than 16,000 tons of steam by switching to consumer demand for performance attire,
microfiber and elastane blends. the AVITERA® SE Fast process. Furthermore, the active sportswear and leisure wear is on the
plant will be able to produce an additional 2,700 tons rise. The polyester fiber demand is projected
With TERASIL® W/WW dyes allowing alkaline of fabric each year without making any other to grow up to 5% annually.
clearing and AVITERA® SE delivering high-speed, production changes—the equivalence of an extra
low-temperature wash-off, the time required to dye month of production annually.

May/June 2021