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The Once More

process: A mixture

of wood pulp and

textile waste

OURA introduces

self-sterilizing and

Sodra has now teamed up with Lenzing to transfer Both companies are experts in their respective fields
knowledge that has been proactively driving the with many years of large-scale industrial experience.
circular economy for many years and following joint Together, they give textile recycling a massive boost
development and a capacity expansion. OnceMore by developing technologies further towards broader, herm-eliminating
Pulp will be used as a raw material for the production industrial-scale use of post-consumer cellulosic
of Lenzing’s Tencel x Refibra branded specialty waste. The jointly developed pulp OnceMore® will
fibers. The two companies aim to turn an annual subsequently also be used as a raw material for the
25,000 tons of textile waste every year. production of Lenzing’s TENCEL™ x REFIBRA™
branded specialty fibers.
Sodra, a Swedish company, is the creator of the Towels
OnceMore pulp process that combines wood pulp OnceMore® by Sodra is the world’s first process for
with up to 50% textile waste to create a pure, industrial-scale recycling of textile waste of blended
high-quality dissolving pulp that can be used to fibers, and it’s the forest that makes that possible.
produce new clothing other textile products. Our The technique combines wood cellulose with textile
OnceMore® pulp is a high alpha-cellulose pulp for waste to create a pure, high-quality dissolving pulp OURA introduces High-Tech Alta towels with 100% cotton that's infused with copper. The towels have been
textile applications. It combines excellent processability that can produce new clothing and other textile scientifically proven to kill 99% of germs, so it never gets musty and helps to improve skin health. Engineered
products. In 2022, new investment will ten-fold the
with high brightness, and it is equal to the dissolving production capacity of OnceMore® pulp and reach a with CottonX, a proprietary fiber and textile technology, Alta eliminates bacteria, mold, and musty aromas by
pulp used for viscose and lyocell production when it higher level of recycled textile content. self-sterilizing and killing bacteria on contact. The purchase of these cutting-edge towels also supports
comes to purity, quality, and properties. children in need, with a portion of proceeds set aside to grant the wishes of childhood cancer patients.

The goal for 2025 is to process 25,000 tons of textile
The fashion industry is one of the major polluting and offer an OnceMore® pulp based on our wood The new towel range is super absorbent densely packed cotton fibers that wick away moisture instantly and
industries in the world. Millions of tons of textile waste material, and 50 percent recycled textile material. are ultra-plush with a soft, luxurious feel that is ideal for those with sensitive skin.
are created every year, most of it ends up in landfills. One company alone cannot solve the pressing issue
In the circular economy transition spirit, both Lenzing of textile waste. The joint venture of post-consumer The fabric has proven hypoallergenic, eco-friendly, and crafted to last. The unique properties of the Alta towel
and Södra have independently addressed the issue giants is a significant milestone towards achieving have also been scientifically proven to promote skin health and elasticity. Alta has undergone independent
and developed appropriate solution options so far. ambitious climate and sustainability goals. testing by third-party laboratories to ensure its effects. Lab tests reveal that > 99% of germs are killed even
after 100 industrial washes (AATCC-100).

May/June 2021 May/June 2021