Page 81 - TEXtalks May-June 2021
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 The Once More


 process: A mixture


 of wood pulp and


 textile waste










                       OURA introduces







                  self-sterilizing and






 Sodra has now teamed up with Lenzing to transfer   Both companies are experts in their respective fields
 knowledge that has been proactively driving the   with many years of large-scale industrial experience.
 circular economy for many years and following joint   Together, they give textile recycling a massive boost
 development and a capacity expansion. OnceMore   by developing technologies further towards broader,   herm-eliminating
 Pulp will be used as a raw material for the production   industrial-scale use of post-consumer cellulosic
 of Lenzing’s Tencel x Refibra branded specialty   waste. The jointly developed pulp OnceMore® will
 fibers. The two companies aim to turn an annual   subsequently also be used as a raw material for the
 25,000 tons of textile waste every year.   production of Lenzing’s TENCEL™ x REFIBRA™
 branded specialty fibers.
 Sodra, a Swedish company, is the creator of the   Towels
 OnceMore pulp process that combines wood pulp   OnceMore® by Sodra is the world’s first process for
 with up to 50% textile waste to create a pure,   industrial-scale recycling of textile waste of blended
 high-quality dissolving pulp that can be used to   fibers, and it’s the forest that makes that possible.
 produce new clothing other textile products. Our   The technique combines wood cellulose with textile
 OnceMore® pulp is a high alpha-cellulose pulp for   waste to create a pure, high-quality dissolving pulp   OURA introduces High-Tech Alta towels with 100% cotton that's infused with copper. The towels have been
 textile applications. It combines excellent processability   that can produce new clothing and other textile   scientifically proven to kill 99% of germs, so it never gets musty and helps to improve skin health. Engineered
 products. In 2022, new investment will ten-fold the
 with high brightness, and it is equal to the dissolving   production capacity of OnceMore® pulp and reach a   with CottonX, a proprietary fiber and textile technology, Alta eliminates bacteria, mold, and musty aromas by
 pulp used for viscose and lyocell production when it   higher level of recycled textile content.   self-sterilizing and killing bacteria on contact. The purchase of these cutting-edge towels also supports
 comes to purity, quality, and properties.   children in need, with a portion of proceeds set aside to grant the wishes of childhood cancer patients.

 The goal for 2025 is to process 25,000 tons of textile
 The fashion industry is one of the major polluting   and offer an OnceMore® pulp based on our wood   The new towel range is super absorbent densely packed cotton fibers that wick away moisture instantly and
 industries in the world. Millions of tons of textile waste   material, and 50 percent recycled textile material.   are ultra-plush with a soft, luxurious feel that is ideal for those with sensitive skin.
 are created every year, most of it ends up in landfills.   One company alone cannot solve the pressing issue
 In the circular economy transition spirit, both Lenzing   of textile waste. The joint venture of post-consumer   The fabric has proven hypoallergenic, eco-friendly, and crafted to last. The unique properties of the Alta towel
 and Södra have independently addressed the issue   giants is a significant milestone towards achieving   have also been scientifically proven to promote skin health and elasticity. Alta has undergone independent
 and developed appropriate solution options so far.   ambitious climate and sustainability goals.  testing by third-party laboratories to ensure its effects. Lab tests reveal that > 99% of germs are killed even
                                           after 100 industrial washes (AATCC-100).

 May/June 2021                                                                           May/June 2021
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