Page 88 - TEXtalks International May/June 2022
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        Reports               Heimtextil 2022                                                                                                                           exhibitors have in us, even after more than two years            Reports
                                                                                                                                                                           “It is great to see the high level of trust that our


                                                                                                                                                                            of the pandemic. The need to finally return to
               Special summer edition                                                                                                                                   personal business meetings and new global contacts
                                                                                                                                                                        in face-to-face exchanges before the end of this year
                                                                                                                                                                        is as strong as ever. This time, the close proximity to
                                                                                                                                                                        Techtextil and Texprocess provides Heimtextil buyers
                                                                                                                                                                            with exciting new perspectives on innovative
                                                                                                                                                                        functionalities of technical textiles or also nonwovens
                                                                                                                                                                          as well as processing technologies for the home
                                                                                                                                                                                          textiles industry.”
                                                                                                                                                                         Olaf Schmidt . Vice President of Textiles &
                                                                                                                                                                           Textile Technologies . Messe Frankfurt


                                                                                                                                                                                                                                                                                                     which gives us the ability to rebalance the natural   Empowered Identity – Empower artisanship to
                                                                                                                                                                                                                                                                                                     world for a regenerative future. The color scale for   sustain a culture
                                                                                                                                                                                                                                                                                                     “Deep Nature” has a harmonious and soft          “Empower Identity” is about creating sustainable
                                                                                                                                                                        "It means a lot to us that Heimtextil 2022 will be held                                                                      expression used for untamed patternmaking. Mouldy,   cultural connections, and renewing artisan sources
                                                                                                                                                                       as part of the Summer Special. In June, we will finally                                                                       herbal tones and delicate tones of blue and rouge   of inspiration collaboratively. Empowering Identity
                                                                                                                                                                         be able to connect personally with the global trade                                                                         create a calm, tonal, and earthy approach.       encourages forming new connections between
                                                                                                                                                                           again at a central location and show live what is                                                                         Hyper Nature – Reconnect with nature via         heritage cultures and future generations. Recycled
                                                                                                                                                                                                                                                                                                                                                      and heritage textiles combined with textile craft
                                                                                                                                                                        possible with Tencel lyocell and modal fibers for the                                                                        technology                                       techniques such as tufting, embroidered applique,
                                                                                                                                                                        interior sector. Especially for home textiles, it is very                                                                    “Hyper Nature” is about reconnecting to nature   and Cross-stitch are in focus in “Empower Identity”.
                                                                                                                                                                           important to see and touch the products. We are                                                                           through technology. The theme is a digital facilitator   Primary colors resemble their color pigment origins
                                                                                                                                                                         looking forward to many new contacts and to seeing                                                                          of nature’s blueprint, fusing technology and nature   to support the heritage expression of the theme.
                                                                                                                                                                           long-time customers and companions again at                                                                               for a protopia state and creating a better tomorrow   Sparks of coral and a greyed lilac accompany these
                                                                                                                                                                                    Heimtextil 2022 this summer."                                                                                    step by step. Responsive materials, technical fibers,   primary tones. Multi-colored usage is key.
                                                                                                                                                                         Ebru Bayramoglu . Head of Global Business                                                                                   fluid patterns, and microscopic structure describes
                                                                                                                                                                                 Development . Lenzing Group                                                                                         materials and textiles for “Hyper Nature”. Bioscience   Sustainability strategy - In the home textiles
                                                                                                                                                                                                                                                                                                                                                      industry
                                                                                                                                                                                                                                                                                                     brings inspiration to colors of both bright and lucid
                                                                                                                                                                                                                                                                                                     and blurred nuances of green and grey. Reflections   Environmental pollution, microplastics, high water
                                                                                                                                                                                                                                                                                                     and artificial light create new perceptions of   consumption, as well as increasing consumption, are
                                                                                                                                                                                                                                                                                                     nature-based colors. Coral, salmon, and light    buzzwords that hit the textile industry on the topic of
                                                                                                                                   the trending methodology of Heimtextil 22/23 lead   begins with accepting our economies are embedded
            Heimtextil will take place as a one-time summer   SPOTT Sets the Heimtextil Trends 22/23                                                                                                                                                                                                 raspberry highlights.                            sustainability. The production of textiles consumes
            special from June 21 to 24, 2022, parallel to the   Home has never been more important than during                     trend agency SPOTT trends & business. This method   within nature. The composition of design should be                                                                                                             large amounts of resources, which poses challenges
            trade fair duo Techtextil and Texprocess. The    this pandemic. We have never spent more time at                       builds on emotional segmentation, with insights from   accessed, made, and recirculated in tune with a                                                            Beyond Identity – Values more than physical      for the textile industry, especially in times of rising
            decision to hold a summer edition this year is the   home than during the past year and a half. Now                    psychology and neurophysiology studies of        long-term and circular mindset and simply not create                                                             attributes                                       prices and supply bottlenecks. For this reason, the
            result of a positive vote from the home and contract   more than ever, the home is the center of structuring           consumer preferences, guiding you on how to turn   waste. The Heimtextil Trends 22/23 “Deep Nature”,                                                              “Beyond Identity” addresses the future with hopeful   home textiles industry has been dealing with the
            textile industry, which is longing for a re-start of   our everyday lives and our safe base. Here, the role            the trends into business.                        “Hyper Nature”, “Beyond Identity” and “Empowered                                                                 messages and soft and powerful defiance toward   topic of a circular economy for more than 10 years to
            personal business meetings this year. Exhibitors   of home textiles and the positivity textiles can bring –            The Next Horizons                                Identity” explore these new mindsets for “Next                                                                   existing norms, leaving identity in flux. For the world   save resources and make production and products
            and buyers will also benefit from valuable synergy   comfort, softness, expression, identity, and even                 Heimtextil 22/23 also presents a new concept called   Horizons”.                                                                                                  of home interiors and textiles “Beyond Identity” works   more sustainable. Materials are not disposed of at
            effects between the three international trade fair   safety – has a great outlook for 22/23. Likewise,                 “The Next Horizons” which is not a fixed goal or a   Heimtextil Trends 22/23 – overview                                                                           with recycled synthetic fabric, vintage silk and satin,   the end of a product's life, but are kept in circulation
            formats. With “Next Horizons”, Heimtextil is     textiles for the hospitality sector will be important as              finish line – they are mindsets. These are made up of                                                                                                             natural-colored textiles, and new cellulose-based   within the framework of sensible recycling and are
            presenting its design forecast for the new season   outgoing activities need to be safe, comfortable, and              long-term thinking, accepting that the best way to   Deep Nature – Rebalance by relearning                                                                        textiles. They are formed via the uncontrolled   reused in new products. At the same time, a
            2022/23 – analyzed by international trend        immersive to gain attention from the returning                        impact the world is simply not to. Paradoxically, we   “Deep Nature” explores our ecosystem’s strategies:                                                         coloration process of a pastel-colored look      functioning circular economy reduces the amount of
            researchers and packed with valuable inspiration   customers. Each trend text ends with each trend’s                   have begun our transition to sustainability by   it’s our legacy and future all at once. We need to                                                               resembling the constant flux of identity. The color   waste and CO2 emissions. Manufacturers of home
            and inspiring content. The new trend themes take   key takeaways. The last of these takeaways                          addressing the problems within our manufactured   relearn and give into untamed texture, slow process,                                                            scale for “Beyond Identity” features a range of   textiles are consistently pursuing the approach of a
            sustainability and resource conservation at the heart   describes the consumer type matching the trend.                system instead of transforming our approach to not   natural structures, and living colors. “Deep Nature” is                                                      pastels, complemented with a familiar grey and pale   genuine circular economy and are focusing on
            of their approach.                               The insights for the consumer typology derive from                    create waste or imbalance. Transforming our nexus   a long-term transformation and relearning process                                                             khaki as muted transferral colors.               reduction, energy efficiency, reuse, and recycling.


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