Page 90 - TEXtalks International May/June 2022

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Reports Marketing Communication in the Textiles &
Ivonne Seifert was appointed Director of

Textile Technologies Business Unit of Messe
Frankfurt in 2021. In her new position, Ivonne
Seifert (42) is in charge of marketing communication
for the leading international trade fairs, Heimtextil,
Techtextil and Texprocess, and the Neonyt and Val:ue
fashion fairs, as well as communication activities for
the international brand management of around 60
events worldwide covering the entire value chain of
the textile and fashion industry.

which gives us the ability to rebalance the natural Empowered Identity – Empower artisanship to
world for a regenerative future. The color scale for sustain a culture
The International Textile Manufacturers Federation about their 1) business situation, 2) business “Empower Identity” is about creating sustainable
(ITMF) is an international forum for the world's textile expectation, 3) order intake, 4) order backlog, and 5) When it comes to the business expectations in six balance between good and bad business situations “Deep Nature” has a harmonious and soft cultural connections, and renewing artisan sources
industries, dedicated to keeping the worldwide capacity utilization rate. In addition, they were asked months, the global textile value chain remains optimis- is pessimistic. The expectations, on the other hand, expression used for untamed patternmaking. Mouldy, of inspiration collaboratively. Empowering Identity AD
membership constantly informed through surveys, about their main concerns and whether and to what tic but stands on a much weaker foundation (Graph vary enormously. Companies anticipate a more herbal tones and delicate tones of blue and rouge encourages forming new connections between
studies, and publications, participating in the extent they can pass on recent cost increases. On 2). Since September 2021, the balance between favorable business in North, South America, and create a calm, tonal, and earthy approach. heritage cultures and future generations. Recycled
evolution of the industry's value chain, and through average, the business situation in March 2022 (as more favorable and less favorable business expecta- Africa, while the balance between more and less Hyper Nature – Reconnect with nature via and heritage textiles combined with textile craft
the organization of annual conferences as well as shown in Graph 1) remains positive with +14 tions has fallen from +32pp to +7pp. This indicates favorable is negative in all other regions. technology techniques such as tufting, embroidered applique,
publishing considered opinions on future trends and percentage points (pp). Nevertheless, this is well that the textile value chain has passed the tip of a “Hyper Nature” is about reconnecting to nature and Cross-stitch are in focus in “Empower Identity”.
international developments. below the +26pp in November 2021 and the +18pp strong business cycle in the 4th quarter of 2021. As for the different segments, the downstream through technology. The theme is a digital facilitator Primary colors resemble their color pigment origins
in January 2022. That a relatively high number of Whether we will see a broader albeit slower econom- segments – weavers/knitters, finishers/printers, and of nature’s blueprint, fusing technology and nature to support the heritage expression of the theme.
In the 2nd half of March 2022, the ITMF conducted companies (43%) judge their situation as good ic growth will depend very much on whether disrupt- garment and home textile producers – are generally for a protopia state and creating a better tomorrow and tobacco (17.4%), coke and petroleum products
This reflects the weaker business situation. Likewise,
Sparks of coral and a greyed lilac accompany these
the 13th ITMF Corona Survey amongst more than ed global supply chains will be rebalanced and how struggling more than the upstream segments – fiber step by step. Responsive materials, technical fibers, (1.1%), Pharmaceutical (4.6%), chemicals (7.1),
also order intake expectations deteriorated in March
primary tones. Multi-colored usage is key.
220 companies worldwide in all segments along the shows that demand remains strong despite the the Russian war in Ukraine will develop in the coming producers, spinners, and textile machinery produc- fluid patterns, and microscopic structure describes automobiles (26.8%), iron and steel products
2022 from +34pp in January to +22pp in March
textile value chain. For the sixth time since May 2021, many challenges companies face on the supply side months. Looking at the different regions reveals that ers. This is especially true when it comes to passing materials and textiles for “Hyper Nature”. Bioscience (21.5%), fertilizer (3.2%), paper and board (8.5) and
2022. Since July 2021 order backlog rose from 2.3 to
Sustainability strategy - In the home textiles
companies were asked the same set of questions like delayed deliveries and higher production costs.
3.1 months. The expectations for order backlog
wood products 157.5.
the business situation is in positive territory in all on higher costs. The order intake has fallen from brings inspiration to colors of both bright and lucid industry
remain unchanged at 2.9 months. Given the persis-
regions except for East Asia and Africa, where the +38pp in November 2021 to +12pp in March 2022. and blurred nuances of green and grey. Reflections Environmental pollution, microplastics, high water
tent supply chain bottlenecks, the capacity utilization
consumption, as well as increasing consumption, are
and artificial light create new perceptions of Pakistani cotton experts expressed confidence in the
buzzwords that hit the textile industry on the topic of
rate stays at around 80%, and the expectations are
nature-based colors. Coral, salmon, and light development of local cotton-related industry and
the trending methodology of Heimtextil 22/23 lead begins with accepting our economies are embedded
sustainability. The production of textiles consumes
unchanged. Higher costs for raw materials, energy,
Heimtextil will take place as a one-time summer SPOTT Sets the Heimtextil Trends 22/23 raspberry highlights. yarn export to China as well as other parts of the
large amounts of resources, which poses challenges
special from June 21 to 24, 2022, parallel to the Home has never been more important than during trend agency SPOTT trends & business. This method within nature. The composition of design should be and transportation are the main concerns for compa- world, which is increasing every year despite the
nies. Weaker demand is another worry though not
for the textile industry, especially in times of rising
trade fair duo Techtextil and Texprocess. The this pandemic. We have never spent more time at builds on emotional segmentation, with insights from accessed, made, and recirculated in tune with a Beyond Identity – Values more than physical Covid-19 pandemic. According to the General
prices and supply bottlenecks. For this reason, the
(yet) a dominant one. On average, companies can
decision to hold a summer edition this year is the home than during the past year and a half. Now psychology and neurophysiology studies of long-term and circular mindset and simply not create attributes Administration of Customs of the People's Republic
of China (GACC), data showed that China imported
only pass on 40% of the additional costs across the
result of a positive vote from the home and contract more than ever, the home is the center of structuring consumer preferences, guiding you on how to turn waste. The Heimtextil Trends 22/23 “Deep Nature”, “Beyond Identity” addresses the future with hopeful home textiles industry has been dealing with the
more than $168 million worth of cotton yarn from
supply chain.
textile industry, which is longing for a re-start of our everyday lives and our safe base. Here, the role the trends into business. “Hyper Nature”, “Beyond Identity” and “Empowered messages and soft and powerful defiance toward topic of a circular economy for more than 10 years to
Pakistan. Uncombed single cotton yarn containing
personal business meetings this year. Exhibitors of home textiles and the positivity textiles can bring – The Next Horizons Identity” explore these new mindsets for “Next existing norms, leaving identity in flux. For the world save resources and make production and products
For Pakistan, the business situation is also favorable.
85% or above crossed $133 million in the first quarter
and buyers will also benefit from valuable synergy comfort, softness, expression, identity, and even Heimtextil 22/23 also presents a new concept called Horizons”. of home interiors and textiles “Beyond Identity” works more sustainable. Materials are not disposed of at
the end of a product's life, but are kept in circulation
The Large Scale Manufacturing Industries (LSMI)
effects between the three international trade fair safety – has a great outlook for 22/23. Likewise, “The Next Horizons” which is not a fixed goal or a Heimtextil Trends 22/23 – overview with recycled synthetic fabric, vintage silk and satin, of 2022. Data showed that the export of cotton yarn
(commodity code 52051100) from Pakistan to China
production grew by 7% during the first three quarters
formats. With “Next Horizons”, Heimtextil is textiles for the hospitality sector will be important as finish line – they are mindsets. These are made up of natural-colored textiles, and new cellulose-based within the framework of sensible recycling and are
crossed $33.30 million, while last year, it was $34.06
of the current fiscal year (2021-22) as compared to
presenting its design forecast for the new season outgoing activities need to be safe, comfortable, and long-term thinking, accepting that the best way to Deep Nature – Rebalance by relearning textiles. They are formed via the uncontrolled reused in new products. At the same time, a
the corresponding period of last year, Pakistan
million in the same period. The export of uncombed
2022/23 – analyzed by international trend immersive to gain attention from the returning impact the world is simply not to. Paradoxically, we “Deep Nature” explores our ecosystem’s strategies: coloration process of a pastel-colored look functioning circular economy reduces the amount of
cabled cotton yarn to China crossed $1.50 million. In
Bureau of Statistics (PBS). On a year-on-year basis
researchers and packed with valuable inspiration customers. Each trend text ends with each trend’s have begun our transition to sustainability by it’s our legacy and future all at once. We need to resembling the constant flux of identity. The color waste and CO2 emissions. Manufacturers of home
(YoY), the industry rose by 26.9 percent during March
textiles are consistently pursuing the approach of a
and inspiring content. The new trend themes take key takeaways. The last of these takeaways addressing the problems within our manufactured relearn and give into untamed texture, slow process, scale for “Beyond Identity” features a range of the first quarter of 2022, more than 51,147.28 tons of
cotton yarn were imported from Pakistan. As affected
2022 compared to March 2021. The major sectors
sustainability and resource conservation at the heart describes the consumer type matching the trend. system instead of transforming our approach to not natural structures, and living colors. “Deep Nature” is pastels, complemented with a familiar grey and pale genuine circular economy and are focusing on
reduction, energy efficiency, reuse, and recycling.
that showed positive growth during July-March
of their approach. The insights for the consumer typology derive from create waste or imbalance. Transforming our nexus a long-term transformation and relearning process khaki as muted transferral colors. by Covid-19, the import of cotton yarn was more in
(2021-22) included textile (1.6%), food, beverages, terms of quantity and value last year.
April/May 2022
May/June 2022