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Frankfurt 50 years ago, the exhibition grounds had 8
halls and a total surface area of 154,000 square
metres. Over the years, the fair as well as the venue
have grown together. Today, the fairgrounds have
grown to over 400,000 square metres and houses 11
halls over multiple levels.

The anniversary scarf Sustainable Pakistan
To celebrate the 50th anniversary, Heimtextil will
launch a textile accessory of its own: a scarf in the
celebrating Pakistan’s part

Wohnen, Europe's largest living magazine.
presentations, and exhibits. Guided tours will take in global sustainability
Celebrating loyalty visitors through the area dedicated for sustainability
Since its first exhibition in 1971, Heimtextil has seen products and ideas.
the inclusion of many exhibitors and members, but
33 companies have been there from the start and
will be celebrating their 50th Heimtextil participation “50 editions over the course of the past five decades
in January 2020. are a rarely experienced phenomenon in the Sustainable
fast-moving global trade fair industry and are
Sleep: The Future Forum practically an eternity”
The 2020 Heimtextil will keep sleep as one of the key Detlef Braun
Member of the Executive Board of Messe Frankfurt Pakistan

Heimtextil, the largest international trade fair for Sustainability
home and contract textiles is celebrating its
landmark 50th anniversary in January, 2020. As and Innovation
always, the trade fair will be held in Frankfurt,
Germany from 7th to 10th January. Around 3000
exhibitors from all over the world take part in the fair
and more than 220 manufactures from Pakistan
exhibit in the show.
As Heimtextil trade fair celebrates its 50th based on results of their many years of successful
Pakistan is the 4th largest exhibiting country at anniversary, Sustainable Pakistan will be present as work to improve labour standards in Punjab. In
Heimtextil and was the 5th largest visitor country in a featured exhibitor to promote innovative producers cooperation with the Labour and Human Resource
2019. The number of Pakistani exhibitors has also 11.1 on Wednesday night (8th January) for exhibitors topics. Studies have shown that an increasing “Like no other trade fair, Heimtextil stands for product from Pakistan on a global stage. Sustainable Department of the Government and Punjab, GIZ
grown over the years at Heimtextil which has and visitors. Apart from featuring the anniversary number of people are sleeping badly or suffering variety, international clout and undisputed market Pakistan is an initiative that aims to reshape global established favourable framework conditions for
resulted in Pakistan’s home textile growth. from sleep disorders and snoring. Researchers cite leadership in the textile sector” perceptions of Pakistan’s manufacturers and
film, music acts from the past five decades will also stress, noise, increasing light pollution and the Olaf Schmidt highlight innovations. So far, 20 producers have efficient labour inspections and implementation of
be part of the party highlights. been chosen to be presented on this global platform labour standards.
Exhibitors receive massive orders at Heimtextil, not permanent availability of smartphones and the like Vice President Textiles & Textile Technologies of
only from European countries but from around the Nostalgia as the causes. Therefore, restorative night’s sleep Messe Frankfurt and will help rebrand Pakistan’s textile industry at the
world. Heimtextil provides an important platform for In Hall 9.0, Heimtextil will present design classics will be the focus of many exhibitors, presenting exhibition. As a featured exhibition, Sustainable On the final day of the trade fair, there will be a panel
engagement and interaction with a large number of To celebrate their 50 years in the business, the from the past 50 years in a special showcase area. innovative products that bolster the consumers’ Pakistan will locate its stand at a prominent position discussion: “Sustainable Pakistan - innovative
buyers from across the globe at one place. organisers of Heimtextil, Messe Frankfurt, have Here, the trade fair will invite people to take a journey sleep experience. In addition, there will be smart that the visitors cannot miss. solutions for the home textile industry” (11.00 am –
made a feature film, which will premiere on the through time and a tour of discovery through five beds and other solutions for those who suffer from 12.00 pm, Hall 11.0), where the exhibitors will
Moving times, moving pictures: the anniversary film eventing of 8th January, 2020, at an after-hours party look of the current trade fair campaign. The scarf in decades of Heimtextil history. snoring, etc. The initiative is supported by the GIZ (Deutsche introduce new products from Pakistan’s
The first edition of Heimtextil in 1971 marked the organised for exhibitors as well as visitors. The film’s unisex colour combination of petrol, turquoise and Gesellschaft für Internationale Zusammenarbeit) and future-oriented sustainable textile manufacturers.
beginning of a new era for the textile industry. With trailer has been released on the Heimtextil website lilac will be available for exhibitors and visitors to buy The presentation is based on editorials from interior Green Village
more inspiration than anywhere else, its path was and social media. during the trade fair. magazines. Four rooms in corporate colours, Sustainability is one of the key topics that Heimtextil
predetermined right from the start. Over the course shapes, furniture, and design objects from past has been keeping in focus for the past few years. In
of the decades, the offer – and enthusiasm – grew. The venue After hours party decades. The showcase is complemented by a café 2020 too, a Green Village will be set up where
When the trade fair celebrated its big launch in sustainability will be focused on with lectures,
Messe Frankfurt has arranged a night party in Hall that will be realised in cooperation with Schöner
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