Page 65 - November/December-2019

64 Frankfurt 50 years ago, the exhibition grounds had 8 65

Heimtextil celebrating halls and a total surface area of 154,000 square

metres. Over the years, the fair as well as the venue
have grown together. Today, the fairgrounds have
50 years of home and grown to over 400,000 square metres and houses 11
halls over multiple levels.

The anniversary scarf
contract textiles fair To celebrate the 50th anniversary, Heimtextil will
launch a textile accessory of its own: a scarf in the

Wohnen, Europe's largest living magazine.
presentations, and exhibits. Guided tours will take
Celebrating loyalty visitors through the area dedicated for sustainability
Since its first exhibition in 1971, Heimtextil has seen products and ideas.
the inclusion of many exhibitors and members, but
33 companies have been there from the start and
will be celebrating their 50th Heimtextil participation “50 editions over the course of the past five decades
in January 2020. are a rarely experienced phenomenon in the
fast-moving global trade fair industry and are
Sleep: The Future Forum practically an eternity”
The 2020 Heimtextil will keep sleep as one of the key Detlef Braun
Member of the Executive Board of Messe Frankfurt

Heimtextil, the largest international trade fair for
home and contract textiles is celebrating its
landmark 50th anniversary in January, 2020. As
always, the trade fair will be held in Frankfurt,
Germany from 7th to 10th January. Around 3000
exhibitors from all over the world take part in the fair
and more than 220 manufactures from Pakistan
exhibit in the show.

Pakistan is the 4th largest exhibiting country at
Heimtextil and was the 5th largest visitor country in
2019. The number of Pakistani exhibitors has also 11.1 on Wednesday night (8th January) for exhibitors topics. Studies have shown that an increasing “Like no other trade fair, Heimtextil stands for product
grown over the years at Heimtextil which has and visitors. Apart from featuring the anniversary number of people are sleeping badly or suffering variety, international clout and undisputed market
resulted in Pakistan’s home textile growth. from sleep disorders and snoring. Researchers cite leadership in the textile sector”
film, music acts from the past five decades will also stress, noise, increasing light pollution and the Olaf Schmidt
be part of the party highlights.
Exhibitors receive massive orders at Heimtextil, not permanent availability of smartphones and the like Vice President Textiles & Textile Technologies of
only from European countries but from around the Nostalgia as the causes. Therefore, restorative night’s sleep Messe Frankfurt
world. Heimtextil provides an important platform for In Hall 9.0, Heimtextil will present design classics will be the focus of many exhibitors, presenting
engagement and interaction with a large number of To celebrate their 50 years in the business, the from the past 50 years in a special showcase area. innovative products that bolster the consumers’
buyers from across the globe at one place. organisers of Heimtextil, Messe Frankfurt, have Here, the trade fair will invite people to take a journey sleep experience. In addition, there will be smart
made a feature film, which will premiere on the through time and a tour of discovery through five beds and other solutions for those who suffer from
Moving times, moving pictures: the anniversary film eventing of 8th January, 2020, at an after-hours party look of the current trade fair campaign. The scarf in decades of Heimtextil history. snoring, etc.
The first edition of Heimtextil in 1971 marked the organised for exhibitors as well as visitors. The film’s unisex colour combination of petrol, turquoise and
beginning of a new era for the textile industry. With trailer has been released on the Heimtextil website lilac will be available for exhibitors and visitors to buy The presentation is based on editorials from interior Green Village
more inspiration than anywhere else, its path was and social media. during the trade fair. magazines. Four rooms in corporate colours, Sustainability is one of the key topics that Heimtextil
predetermined right from the start. Over the course shapes, furniture, and design objects from past has been keeping in focus for the past few years. In
of the decades, the offer – and enthusiasm – grew. The venue After hours party decades. The showcase is complemented by a café 2020 too, a Green Village will be set up where
When the trade fair celebrated its big launch in sustainability will be focused on with lectures,
Messe Frankfurt has arranged a night party in Hall that will be realised in cooperation with Schöner
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