Page 38 - November-December-2020

38 TEXtalks: Can you give some pointers on the history Cotton as less waste, and uniform fiber length 39
An Interview with of Nagina Group and the capacities of yarn makes the industrial production process smooth,

production?
with increasing production. Therefore, American
cotton is one of the preferred supply solutions for
Haroon Elahi: Nagina group of companies was
Haroon Elahi founded in 1967. It has expanded its textile companies.
manufacturing operations and has diversified into
other sectors, including construction, power, and
TEXtalks: With international brands, what is the
acceptability of the products that are being
textiles. The unit group is comprised of two publicly
manufactured by using US Cotton?
listed spinning textile companies, one weaving
Managing Director. Nagina company and the textile manufacturing capacity Haroon Elahi: Concerning international brands,
American cotton is becoming more acceptable. It is
has 100,956 spindles and 340 air-jet looms. The
an international market driving product, but its
company is expanding further with at least 25,200
spindles in Punjab and 20,000 in Sindh areas.
demand is also increasing in Pakistan's domestic
market. US cotton and the COTTON USA™ brand is
Group. Pakistan The Nagina Group has enormously valued its now gaining consumer preference because it
provides value for money, especially in both men's
relationship with COTTON USA over the last several
and women's luxury retail brands. The increased
decades. The group relies on American supply
chain partners to produce high-quality materials for
the export market. The group believes that COTTON demand for COTTON USA™ in the domestic market
of Pakistan is a tremendous achievement. As far as
USA is a preferred natural fiber partner to trust in international brands are concerned, their desire to
this significant expansion plan. work with American cotton sourced yarn and fabrics
is because of its contamination free nature.
TEXtalks: What part does US cotton play and how However, more work on the branding and marketing
much cotton is being utilized by Nagina Group on an for building up the partnerships for USA cotton
annual basis? produced yarns and fabrics is something the
Haroon Elahi: US cotton plays an essential role in Nagina group focuses on working together with CCI
the annual forecast and purchase planning. Cotton (Cotton Council International).
Council International (CCI) is the export promotion
arm of the US cotton industry. US cotton being TEXtalks: Do you know the initiative of the US Cotton
linked to ICE and US cotton is working on the industry towards sustainability (USCTP)? Your views
system of premiums and discounts based on to supply sustainable products to your customers?
supply & demand, quality, and USDA Green Card Haroon Elahi: The company has been recently
quality classification system of evaluation creates approached to join the USCTP initiative, and we are
very exciting market prospect for purchases. The looking forward to playing our part. Our group
Nagina group is highly dependent on U.S. cotton, considers sustainability and credits the system of
but the consumption varies depending upon the CCI. Their mission is to make U.S. cotton the
international market. USA cotton is the principal preferred fiber for mills/manufacturers,
support of companies' global raw material strategy brands/retailers, and consumers, commanding a
to navigate our consumption requirements. value-added premium that delivers profitability
across the supply chain and drives export growth
TEXtalks: What Key Advantages you are availing of by of fiber, yarn, and other cotton products. Mr. Haroon
using US Cotton? Elahi said that if we can create that value chain like
Haroon Elahi: Some of the key advantages of using the others have done, we will generate the highest
American cotton are its higher fiber length, value for American cotton’s growth.
sustainability, transparent partnership, and quality.
The customers are confident that their cotton is TEXtalks: Would you like to give a few words of
what they required regarding quality and other suggestions or a glimpse into what you would be
technical aspects. The green card system, expecting in the coming future?
developed by the United States Department of Haroon Elahi: Pakistan's market could be an
Agriculture, is one of the most sophisticated and excellent success for COTTON USA to boost its
cutting-edge evaluation systems for understanding sales as Pakistan's textile industry is emerging as
the cotton parameters the customers are always one of the largest cotton consumers. To build up
happy with COTTON USA with transparent and the infrastructure or communicative governance
trusting relationships. between America's districts that produce cotton and
linking them up with the consumption centers in
TEXtalks: How do you see the quality of US Cotton for Pakistan will generate the highest value for the
the production of your yarn or fabric products? American farmers. I do wish success for CCI in
Haroon Elahi: One of the most critical aspects of upcoming years and I am looking forward to
using American cotton is the ideal raw material. The advancing relations between the US cotton industry
barriers to profitability are solved by using U.S. and Pakistan's textile industries.

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