Page 46 - TEXtalks November/December 2021

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by: Adele Genoni

Pakistan’s textile

industry turns to digital

for innovation and

Italian Review Throughout history, Pakistan has been a hub for the four companies in the country. The three EFI Italian Review
market growth

production of textiles and textile-based products,
Pakistan can print complex, high-quality fabric
including apparel, home décor and more. Not only is
the country a large consumer of textiles, but it is Reggiani BOLT single-pass printers operating in
patterns at up to 90 linear metres per minute.
geographically placed to be able to supply high-end Pakistan is already responsible for printing nearly 70
Western brands with quality textiles. million metres of fabric using EFI Reggiani BOLT
printers.
EFI Reggiani, based in Bergamo, Italy, and celebrat-
ed its 75th anniversary in 2021, has been a long-time Pakistan is also becoming home to the brand-new
supplier of equipment to Pakistani manufacturers. In EFI Reggiani HYPER, the world’s most productive
fact, the first Reggiani printer in Pakistan was multi-pass industrial textile printer. Two HYPER
installed in 1972! Our work in Pakistan underscores printers, which were only launched in September
the long history of support and cooperation in textile 2021, have already been sold into Pakistan. This
between businesses in Italy and Pakistan. Overall, printer can produce up to 20 linear meters per minute
more than 300 Reggiani printers have been installed and is available in a 3.4-meter size that makes it ideal
in 100 companies around Pakistan, and our Pakistani for the production of textiles, from apparel to décor.
customers has used more than 2.5 million tons of EFI
Reggiani ink. Digital has continued to be a strong EFI Reggiani’s success in Pakistan would not be
and growing market in the country, with many possible without the long-term relationship we have
businesses operating more than one EFI Reggiani with Acmatex, our local agent there. Acmatex was
digital device. founded by Mr. Yusuf Rehmani in 1966 with the goal
of representing leading international textile machinery
Being an innovative textile community, leading manufacturers in Pakistan. Our partnership with Mr.
Pakistani producers are also quick to adopt the Imtiaz Rehmani, the current owner of Acmatex, is a Adele Genoni. Senior Vice President and General Manager. EFI Reggiani
newest digital technologies. This not only improves story of success at the leading edge of technology
their competitive positioning but opens the door to backed by exceptional customer support. the percentage is continuing to grow, especially in solution to analogue rotary screen printing, breathing
new types of products and services they can provide. countries like Pakistan that have substantial textile new life into industrial textile printing operations. aged by the rapid adoption of more sustainable beneficia relationship in the country as more industri-
In the overall textiles market, digital textile printing manufacturing industries. It provides opportunities for digital technologies we are seeing from many of al textile manufacturers see the benefits of adopting
Most notably, there are three of Reggiani’s newest represents about 10% of all printed textiles, accord- new businesses to enter the textiles market with a EFI Reggiani is proud of its long relationship with these companies. Together with our local agent, digital textile printing – the textile printing technology
high-production digital textile printers installed across ing to multiple sources that follow the market. And digital-first approach, as well as a complementary industrial textile producers in Pakistan and encour- Acmatex, we look forward to a long and mutually of the future.

November/December 2021 November/December 2021