Page 64 - TEXtalks November/December 2021

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The LYCRA Company

launches online

customer portal,

driving digital

transformation for

the apparel industry

Italian Review certification services, and merchandising assets,
The LYCRA ONE™ portal includes the latest
innovations, fabric library, knowledge center,

allowing mills and retailers to collaborate digitally

The LYCRA Company, a global leader in developing seamless solution to rapidly move our customers’
innovative solutions for the apparel and personal ideas from concept to launch,” said CEO of The
care industries, today announced the launch of their LYCRA Company, Julien Born.
LYCRA ONE™ Online Network Exchange. The new
online customer portal empowers brands, retailers, LYCRA ONE™ features a knowledge center where
and garment makers to connect to a global network users can access exclusive content such as
of mills all in one convenient platform focused around webinars, white papers, and videos covering new
the science of comfort, fit and performance. fiber technologies, industry trends, marketing,
sustainability, and more. These resources help
Prior to the pandemic, there was already a need in educate users on maximizing the value of The LYCRA
the marketplace for a digital experience allowing Company and its innovative solutions to deliver
brands and retailers to connect with mills and products that can meet their consumers’ needs and
manufacturers in a virtual capacity without losing the provide inspiration for new ideas.
inherent advantages of an in-person connection.
Through the LYCRA ONE™ portal, users can source Customers will discover innovative marketing and
merchandising solutions through the LYCRA ONE™
innovative fiber solutions using the digital fabric portal, including brand assets and garment hang
library. Users can also directly connect with mills to tags. Additionally, requests can be submitted for
begin or expand on business relationships, learn trademark license agreements and fiber certifications
about capabilities, and view product catalogs. that help to reinforce the quality of products backed
by the power of the LYCRA® brand.
“The LYCRA Company has a rich legacy of
innovation, and we must embrace digital To learn more and register for the LYCRA ONE™
transformation. The launch of the LYCRA ONE™ portal, visit one.lycra.com and select the signup
portal leverages our connectivity across the apparel button, or contact info@itextiles.com.pk to know
and personal care value chains and offers a one-stop more about the LYCRA ONE® portal.

November/December 2021