Page 65 - TEXtalks November/December 2021
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 The LYCRA Company

 launches online


 customer portal,

 driving digital


 transformation for

 the apparel industry





 Italian Review  certification services, and merchandising assets,
 The LYCRA ONE™ portal includes the latest
 innovations, fabric library, knowledge center,




 allowing mills and retailers to collaborate digitally


 The LYCRA Company, a global leader in developing   seamless solution to rapidly move our customers’
 innovative solutions for the apparel and personal   ideas from concept to launch,” said CEO of The
 care industries, today announced the launch of their   LYCRA Company, Julien Born.
 LYCRA ONE™ Online Network Exchange. The new
 online customer portal empowers brands, retailers,   LYCRA ONE™ features a knowledge center where
 and garment makers to connect to a global network   users can access exclusive content such as
 of mills all in one convenient platform focused around   webinars, white papers, and videos covering new
 the science of comfort, fit and performance.  fiber technologies, industry trends, marketing,
 sustainability, and more. These resources help
 Prior to the pandemic, there was already a need in   educate users on maximizing the value of The LYCRA
 the marketplace for a digital experience allowing   Company and its innovative solutions to deliver
 brands and retailers to connect with mills and   products that can meet their consumers’ needs and
 manufacturers in a virtual capacity without losing the   provide inspiration for new ideas.
 inherent advantages of an in-person connection.
 Through the LYCRA ONE™ portal, users can source   Customers will discover innovative marketing and
 merchandising solutions through the LYCRA ONE™
 innovative fiber solutions using the digital fabric   portal, including brand assets and garment hang
 library. Users can also directly connect with mills to   tags. Additionally, requests can be submitted for
 begin or expand on business relationships, learn   trademark license agreements and fiber certifications
 about capabilities, and view product catalogs.  that help to reinforce the quality of products backed
 by the power of the LYCRA® brand.
 “The LYCRA Company has a rich legacy of
 innovation, and we must embrace digital   To learn more and register for the LYCRA ONE™
 transformation. The launch of the LYCRA ONE™   portal, visit one.lycra.com and select the signup
 portal leverages our connectivity across the apparel   button, or contact info@itextiles.com.pk to know
 and personal care value chains and offers a one-stop   more about the LYCRA ONE® portal.




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