Page 67 - TEXtalks. November- December 2023

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The LYCRA Company launches

new LYCRA FiT400™ fiber
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Sustainable fiber adds highly desirable

performance benefits to knits

The LYCRA Company, a global leader in developing Stewart, Chief Brand and Innovation Officer at The
innovative and sustainable fiber and technology LYCRA Company. “This innovation also meets
solutions for the apparel and personal care indus- customer and consumer expectations for more
tries, announced today the launch of new LYCRA sustainable solutions since it is made with recycled
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FiT400™ fiber for knits. and bio-derived materials.”

The company’s latest EcoMade offering is a unique LYCRA FiT400™ fiber will be advertised to the
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bicomponent fiber engineered to optimize the trade. The “It’s Time for Better” campaign aims to
performance and comfort of knits. It delivers a disrupt the activewear, athleisure and swimwear
durable soft hand-feel, low shrinkage and high categories with the message that consumers and
uniformity to fabrics. LYCRA FiT400™ fiber is made the planet deserve better—better-functioning
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from 60% recycled PET and 14.4% from bio-derived garments offering reduced environmental impact.
resources and is GRS certified.
Fabrics and garments powered by
The fiber includes two different polyester polymers, LYCRA FiT400™ fiber are eligible for
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which together create a helical crimp, providing LYCRA XTRA LIFE™ or COOLMAX
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permanent stretch and recovery properties, as well EcoMade brand hangtags if they meet specific
as breathability, cooling comfort and chlorine brand quality standards. Both brands enjoy high
resistance to fabrics. levels of consumer brand awareness worldwide.
LYCRA FiT400™ fiber helps set the *LYCRA FiT400™ fiber is compatible with estab-
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stage for circularity, a key priority for The lished polyester chemical recycling processes. In
LYCRA Company. In controlled tests multiple tests, LYCRA FiT400™ fiber components
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under specific conditions, this fiber was recycled were blended with standard polyester components
back into new polyester fibers, thereby demonstrat- and recycled back into new polyester fibers with
ing the technical feasibility of this process.* comparable performance as standard recycled
polyester fibers.
“We developed LYCRA FiT400™ fiber to deliver
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in-demand performance benefits and an enhanced To learn more about LYCRA FiT400™ fiber for
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soft hand to the knit fabric category,” said Steve knits, visit lycra.com.
November/December 2023