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Digitalization in Sports- Focus of
ISPO Munich 2018
The ISPO Munich is a leading presentations, seminars, and
global trade fair and an important interactive forums will be the digital
platform in the sports business. The fair is transformation of the sports industry.
set to present its latest innovations and Under the name “Digital Readiness,”
products in the sports industry at the expo industry and retail representatives will
in 2018 which will be held from January 28 learn how to competitively run their
to 21 in Germany. ISPO Munich 2018 will business in the future.
focus on major topics like digitalization,
cross-industry, women in sports, and The segments Outdoor and
sustainability. Health & Fitness promise to
provide growth and potential for
The 8 different segments in 16 sales channels and retail
halls of the venue will display space. The four outdoor halls
segments like; snowsports, will supply information about
outdoor, health & trends and innovations
ranging from mountain and
rock climbing to
fitness, urban,
teamsports, vision, manufacturing
& suppliers as well as trends and bouldering, trail
innovation & industry services. The fair will running, camping, and water sports.
also have a focus on the areas that will Health & Fitness will present trends in running,
provide and insight to different sport wears urban fitness, body & mind, and athleisure.
related themes. Water sports, for instance,
will be showcased in a large area as part of Visitors to the trade fair will experience live just what
the outdoor segment and wearables in new types of concepts will be offered by
health & fitness. digitalisation in sports: sporting devices that can be
controlled by app, washable and expandable
Retailers, distributors, and sports sensors in functional clothing, digital customer
enthusiasts will have the opportunity to gain insight, services and online solutions for specialist sports
information, and inspiration about upcoming trends. stores—digital business models and smart,
Advanced-training and innovation platforms like the connected sports products are constantly being
Retail Lab and the ISPO Academy will present refined. New technologies will provide important
trend-setting developments. The focus of planned momentum to the sporting goods industry.
October/November 2017
