Page 89 - October-November-2018
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88          already experienceable today. By using pressure,   entrepreneurs, engineers, fashion designers and   89
 Smart Textiles   tension or heat, Deutsche Telekom developed   students of the fashion, design and technology


                                                              scene from all over Europe and beyond.
             applications like a bag that changes its colour
                                                              • A high-calibre jury made from renowned experts
             according to the amount of data availability. A rug
             that turns Wi-Fi on or off and shows movement
                                                              from technology and fashion selected the best ideas
 and Connectivity  patterns. A towel which provides Wi-Fi for guests by   and approaches from the many entries in three
             tension on the towel rack and which turns it off again
                                                              pre-set categories: Connected Devices & Smart
                                                              Accessories, Haute Couture & Show Fashion, and
             as soon as the towel gets into the laundry basket.
                                                              Business Solutions & Smart Services.
             Tiles that make information readable by heat, for
                                                              • Coaches and trainers, prestigious specialists from
             example the warmth of a hand. A wallpaper/tapestry
             that changes its shape indicating the current state of
             Wi-Fi. The core business of Deutsche Telekom is   the nexus of cutting-edge fashion and technology,
                                                              empowered the eight finalists to develop quality
 “Technology becomes invisible and is interwoven in the living environment”  connectivity, mobile and at home. The vision and the   prototypes of their concepts in the Fashion Fusion
             idea of innovation is to develop intelligent textiles   Lab Phase in Berlin and other cities.
             with a completely new kind of in-house connectivity   • The prototypes were then demonstrated at a
 Deutsche Telekom is working with the German   textiles in in-house connectivity, so Wi-Fi can be
 Research Centre for Artificial Intelligence (DFKI) in   individualized and integrated into ordinary   and to realize this for customers with strong partners   Fashion Fusion Award Ceremony held during Berlin
 Berlin and Berlin University of the Arts (UdK) to   textile furnishings.  from research, design and industry. The advantages   Fashion Week in July 2018. The following winners of
 research potential uses of Smart Textiles. With the   for Deutsche Telekom customers will be an individual   the third annual Telekom Fashion Fusion competition
 knowledge of research and science, integrated   The fusion of textiles and conductive yarns will bring   in-house connectivity which is integrated in intelligent   were announced at Berlin Fashion Week.
 electronic technologies are getting small enough to   about a completely different and individual in-house   textile furnishings. Telekom Fashion Fusion is an   KeyPod
 be invisibly processed into fabrics. Tenuous   connectivity experience. With the interweaving of   example of how fashion and technology merge into   Clothes with Superpower: KeyPod aims to add
 conductive metal threads are interwoven and   metallic yarns and microchips, textiles can trigger   a digitized garment. The Deutsche Telekom Fashion   interactivity to any apparel or accessory to enable
 embroidered with normal yarns. These technical   actions through people’s natural patterns of   Fusion competition is supported by adidas and Intel,                          Sarolta Setet, and Zoltán Istenes from Budapest for   Radice
 components react to heat, pressure or tension. They   movement: in-house connectivity can be created by                                                                       their Interknitting project. Their idea: make     Third prize was won by Nele Köstler and Jonas
 change the colour or the shape, recognize   drag, pressure or heat. Wi-Fi will be available where                                                                             interpersonal communication visible through       Diezun from Munich, for their Radice project. The
 movement patterns, react to them and provide   and when needed, integrated into surrounding                                                                                   interfaces integrated in the clothing. One interface   business idea of Radice is based on the desire to
 helpful information. Today, sports and medicine are   materials. Connectivity will be experienced in a                                                                        responds to noises, while another responds to     help people have restful sleep. While many apps
 already focusing on research on intelligent fabrics.   fascinating way and with a self-determined                                                                             movement and touch – the project even visualizes   help users to structure and shape their everyday
 Just as fashion designers have discovered the   appearance.                                                                                                                   encounters between two people. The status of the   lives (and work) better and more efficiently, the
 fascinating possibilities of combining electronics with                                                                                                                       interactions is displayed by LEDs integrated in the   Radice team has designed an innovative sleeping
                                                                                                                                                                                                                                 mask to help their customers get a fresh, active start
 design into a digitized garment. Deutsche Telekom’s   With the University of the Arts, Deutsche Telekom                                                                       knitted clothing.                                 to the day.
 vision is to take advantage of research on smart   has developed appropriate use cases that are





                                      Sport gloves with KeyPod technology - winner        Vest with KeyPod technology - winner
             as well as the Premium International Fashion Trade   the mobile-first generation to focus on the
             Show and many other well-known partners.         experience, on the here and now, while being on the
                                                              move. The Keypod team from Haifa was delighted to
             Telekom Fashion Fusion programme                 win the 15,000-euro first prize. Sharon Greenberg,
             Deutsche Telekom, through its Telekom Fashion    Roman Alperovich, and Einat Israeli make apparel
             Fusion program, is fostering the visionary ideas of   and accessories interactive. Their mission: helping
             start-ups, entrepreneurs, designers and students in   the” mobile first” generation to concentrate on the
             the fashion, technology, and product design      here and now when they're on the go. The unit
             industries on new and intelligent ways of linking   integrated in the clothing is revolutionary: small, light,
             high-tech, wearables, and smart services. The goal   washable, and with a multi-year battery life.
             of the Telekom Fashion Fusion program is to use
             digital technologies to connect apparel, accessories,
             and devices together intelligently in ways that   Interknitting
             provide their users with new and innovative benefits.  The idea behind Interknitting is to make human
                                                              communication visible using wearable knitted
             • The challenge was open for start-ups,          interfaces. Second prize was awarded to Zsófi Lévai,

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