Page 45 - TEXtalks October/November 2021

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interest in their carbon footprints and has made them even when it comes to fighting unpleasant odors in
more conscious of their purchasing behaviors and clothing. Textile brands are listening and responding.
their day-to-day lifestyles--and whether they are They have embarked on a journey to find
positively impacting the environment through their antimicrobial solutions derived from natural resources
actions. that are capable of meeting the growing demand of
consumers for sustainability.
The Sanitized® technology portfolio enhances the
sustainability of textiles by extending product use Why odor control is essential for towels
between wash cycles. By laundering less frequently, Naturally, towels provide the perfect gathering place
consumers can reduce their household carbon for odor-causing bacteria. Used typically in
emissions, as well as water and energy usage. This bathrooms that are warm and moist, these conditions
small, simple action can make a substantial provide a perfect environment for odor-causing
difference in the overall environmental impact of the bacteria to grow – even in unused towels. The reuse
residential laundering sector. It can also extend the of towels by consumers makes prevention against
product’s lifecycle because the product will not be odor-causing bacteria in the towel vital. Although
subjected to the physical process of laundering as recent studies suggest consumers are taking more
frequently, which can lead to fabric deterioration over precautions to protect themselves and their families,
time. By preventing the development of unpleasant home textile products (including towels) are not
odors in clothing, consumers are provided with flexibility always laundered after each use. Even after
and convenience to maintain their busy lifestyles while laundering, odor-causing microbes can remain on
staying fresh and confident throughout the day. the surface of the fabric. This buildup of bacteria is
what can generate the unpleasant odors commonly
Consumer demand for natural products is growing, found in towels.