Page 48 - TEXtalks October/November 2021

48

OEKO-TEX® invests in brand pro-

tection and partners with SENTRYC

Swiss Review

Companies and consumers around the financial year, almost 32,000 labels and certificates
world rely on the OEKO-TEX® brand. To were issued, covering countless products. "The trust
maintain this trust, the organisation is that the market places in our system is of central
constantly investing in its brand protection. importance to us," says OEKO-TEX® Secretary
Since early 2021, OEKO-TEX® has General Georg Dieners. "OEKO-TEX® continuously
partnered with Berlin-based brand works to ensure the highest quality assurance -
including with digital methods and external
protection company SENTRYC, whose partnerships." In order to protect the quality of the
software tracks brand abuse and plagiarism OEKO- TEX® brand and thereby ensure its
on social media platforms and online credibility, the organisation takes action against legal
marketplaces. The partnership is positioned infringements. Since March 2021, thousands of
in time to handle the increased trademark potential misuse cases have been discovered and
infringements that come with the peak resolved using the SENTRYC brand protection
online shopping season between Black software.
Friday and Christmas.
Transparency never takes a break
Market trust of key importance SENTRYC constantly monitors more than 120
For almost three decades, OEKO-TEX® has stood international online marketplaces and all leading
for transparency along the international textile and social networks. Based on machine learning, the
leather supply chains as well as for consumer software's search algorithm combines relevant
protection, product safety and trust. Over 21,000 keywords, detailed descriptions and images to find
manufacturers, brands and retailers in more than 100 potential violations. Manipulated images, photos of
countries officially work with OEKO-TEX®. In the past counterfeits or products and logos as well as

October/November 2021