Page 76 - September-October-2020

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Lycra EcoMade family of fibres featuring pre
and post-consumer recycled content
The Lycra Company, a global leader in developing
innovative fibre and technology solutions for the
apparel industry showcase collaborations with denim
brands and retailers, as well as its innovative stretch
denim solutions and sustainability initiatives during
the second KINGPINS online tradeshow held during
the coronavirus pandemic.
In a session titled Resetting for Growth with The
LYCRA Company, Julien Born, President of Apparel,
speak with journalist Alison Nieder about the
company’s response to COVID-19 and how
sustainability, innovation and collaboration continue
to fuel its future.
Rita Ratskoff, Senior Strategic Account Manager,
September/October 2020
77
Hyosung introduces
new Creora 3D Max
Denim in its many styles and finishes is the ‘go-to’ Proneem
apparel choice for consumers around the world,
and all-day comfort without sacrificing lasting
shape is in demand, says leading elastane fibre launches
producer Hyosung. To provide denim-lovers with
jeans they want to live in, Hyosung is developing
new creora 3D Max spandex, which it will debut at
the Kingpins24 virtual denim event. first French
Hyosung says it introduced 3D Max spandex to
give denim products dual performance features
such ultra-stretch and excellent recovery that last anti-COVID-19
over time. Jeans made with 3D Max offer a natural
look and feel and allow for add-on details such as
eco-friendly finishes and laser treatments. textile
At Kingping24, Simko joins Tim Huesemann,
director and shareholder of Panther Denim & Tat
Fung, in a moderated discussion on the
importance of collaborative developments and treatment
how the denim industry can benefit by all working
together. Simko will also share more information
about creora 3D Max spandex along with
Hyosung’s GRS certified creora regen spandex
made from 100% reclaimed waste, and
forthcoming creora bio-based spandex.
The French start-up, Proneem (a company French treatment tested on the SARS-CoV-2 strain
North America, The Lycra Company, join Mark Ix, specialized in functional technologies applied to shown to be effective in neutralizing the virus. Its
Director of North America Marketing for Advance textiles in industrial environments), with support from virucidal action reduces the viral population by more
Denim, for a conversation titled, Collaboration is Key France Chimie and Novachim, reports it has than 99.99%, increases the textile’s protection level
to Business Success. Ratskoff and Ix discussing the manufactured a textile treatment with high antiviral and limits transmission of the virus. A major
benefits of partnership and how innovations like activity that neutralizes the infectivity of SARS-CoV-2 innovation. It should be remembered that infected
LYCRA dualFX have helped drive Advance on textile surfaces. “A French breakthrough surfaces represent a major vector for contamination
Denim’s growth. innovation,” the company says, led by Nathalie and transmission, and that the new coronavirus
Hagege, who holds a doctorate in molecular biology appears to survive from several hours to several days
The Lycra Company uses the Kingpins event to and immunology. on textile surfaces.
promote its EcoMade family of fibres featuring pre
and post-consumer recycled content that offer the This innovative treatment, VIRALSTOP, combines the The researcher, who was a member of the expert
same high-quality performance as their original antiviral properties of zinc pyrithione and zinc oxide committee that drew up the AFNOR document on
offerings. Lycra EcoMade fibre and EcoMade (ZnO) with other active ingredients, by preventing sanitary masks, is now working to optimise all textile
versions of Lycra T400, Coolmax and Thermolite many viruses such as coronaviruses replicating and and non-textile materials (including nonwoven
fibres all are GRS (Global Recycled by damaging the viral envelope. Tested on samples fabrics) to combat all coronaviruses, including
Standard) certified. of different types of textiles, it is currently the only Covid-19, actively.
September/October 2020