Lenzing Group is pleased to announce the appointment of Monique Buch as the new Vice President of Global Nonwovens Business, effective March 1, 2022. This strategic appointment underscores Lenzing’s unwavering commitment to drive the future development of the nonwovens industry, strengthen its leadership role, and create a zero-carbon future for the industry.
In her new role, Monique will spearhead the strategic development and growth of Lenzing’s nonwovens business while delivering value to its current customer base and growing into new segments by developing sustainable, innovative, and pioneering fiber solutions. Furthermore, Monique will be responsible for driving the implementation of various strategic priorities to foster the development of the VEOCELTM brand while delivering its brand promise for customers and partners across the value chain.
Monique Buch, New Vice President, said, “I am excited to get started and look forward to leading the business towards its sustainability goals and taking the nonwovens business to the next level. Our goal is to be a talent-driven, global player with a passion for creating value for our customers, the planet we live on, and our stakeholders. At VEOCEL, we are deeply committed to being a ’responsible natural care brand. ‘ Every action we take demonstrates our care for the environment and future generations.”
What is VEOCEL™?
The fiber brand VEOCEL™ is Lenzing’s sustainable solution for health and environmentally friendly hygiene. The applications of our wood-based and biodegradable VEOCEL™ fibers range from baby wipes to face masks to surface cleaning. VEOCEL™ Lyocell fibers are also available as carbon neutral fibers according to the CP protocol guideline, opening up new avenues for the entire industry. The new range of VEOCEL™ lyocell fibers enables partners from the nonwovens and branded goods industries to reduce their climate impact using fibers with a net-zero carbon footprint. Each fiber is manufactured using higher production efficiency, renewable energy sources, and CO 2 -neutral raw materials.
