How about if you can get paid for giving back your used clothes? Yes! Lululemon has initiated the new campaign by paying people for their used clothes.
Lululemon says it will use the money raised from the program to reduce its environmental footprint, using all profits for goals “outlined in its Impact Agenda, including making 100% of products with sustainable materials and end-of-use solutions by 2030.”
The company will let customers trade in their gently-used Lululemon items starting April 22 for an e-gift card, which can be used in-store and online. Most items, including shirts, skirts, dresses, hoodies, shorts, and sweatshirts, will fetch $5 or $10, though some items will be worth up to $25, the company says. The markup on the clothes for the next owner is considerable, with shorts going for $39 and parkas selling for $269 (though that is still a significant saving on the retail price of items when they are new).
Celeste Burgoyne, president of the Americas and global guest innovation at Lululemon, said, “Bringing Lululemon Like New [the name of the resale program] to all U.S. guests is a major step toward a circular ecosystem and achieving our Impact Agenda goals to reduce our environmental footprint. We have seen incredible momentum from our pilot program, and we look forward to welcoming new guests nationwide.
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Lululemon athletica is a Canadian athletic apparel retailer headquartered in Vancouver. It was founded in 1998 as a retailer of yoga pants and other yoga wear, and has expanded to also sell athletic wear, lifestyle apparel, accessories, and personal care products.
