Maison/0 is a creative platform that will harness the power of creativity and education for regenerative luxury. Maison/0 is the result of 5-years collaborative efforts between Central Saint Martins and LVMH. The LVMH is the leading luxury products group and Central Saint is a London-based college of art and design.
The partnership is based on the following 5 pillars:
• The first pillar is LVMH scholarships that will support creative and environmentally engaged artists, designers, and makers
• The second pillar is R&D for biodiversity, circularity, and transparency, in line with the LVMH environmental strategy, LIFE 360. Maison/0 becomes a creative platform for all students looking for solutions in terms of innovative processes and materials
• The third pillar is a disrupting curriculum across disciplines. As part of these new creative curricula for a regenerative future, professor Carole Collet, director of Maison/0, is designing a new course for 2022, MA Regenerative Design
• The fourth pillar, Maison/0 is embedding creative collaboration between students, graduates, and LVMH through student and graduate-led engagement. Projects will generate ideas to address the climate and biodiversity emergency and shared challenges
• The fifth pillar is the Maison/0 Awards: the ‘Green Trail’ highlights the best nature-positive graduating projects across design disciplines, and for 2021, ‘This Earth Awards’ celebrate the power of artistic practice to advocate for nature with the Art Programme
Antoine Arnault, image and environment, LVMH, said, “All of our products come from the environment. This is why it is crucial for a Group such as ours to lay the foundations for a new form of regenerative luxury, a new alliance between creativity and nature. This is the objective of LVMH’s environmental strategy, LIFE 360. Our Maisons – like the Central Saint Martins students – do not see respect for the environment as a constraint, but on the contrary, as a lever for creativity.”
