Naveena Denim Mills (NDM) from Pakistan has presented its latest fabrics in a campaign starring cats and dogs, representing the characteristics of different fabrics.
Naveena Denim Mills is a well-known denim manufacturing company based in Karachi, Pakistan. They are recognized for their high-quality denim products and are a significant player in the global denim industry.
The company is known for its focus on innovation and investing in advanced technologies. They often introduce new techniques and finishes to their denim products, catering to the evolving needs of the fashion industry.
The company has recently supported the Ayesha Chundrigar Foundation (ACF), an animal rescue centre in Karachi, and said the campaign “emphasizes the connection between kindness to animals and building a more compassionate world”.
A spokesman of the company said the enterprise wanted to draw attention to the fact that animals play an essential role in maintaining a sustainable environment. We are all animal lovers here at Naveena. So, it was a real pleasure to make this idea a reality.
The new fabrics, which will be presented this week at Kingpins Amsterdam, are Flex-Ease: a stretch fabric for all-day comfort and fit. Dune that offers durability and comfort. Retrotech which has a vintage appearance but with no stiffness. The retro soft fabric includes Tencel for the vintage character but added softness. Colortech is color combinations and high contrasts in different washes. And Lino+ fabrics with linen fiber, created with post-industrial waste.
Naveena Denim Mills stars pet animals in its campaign
