New Zealand’s apparel imports recorded steady growth in the first seven months of 2025, rising 4.7 percent to reach around USD 711 million compared with the same period last year. The figures indicate a modest recovery after earlier declines, with demand gradually strengthening across key categories.
During the first five months of the year, imports stood at USD 504.9 million, representing a slight dip of 0.98 percent year-on-year. China continued to dominate as the leading supplier, accounting for just over 60 percent of imports. While Bangladesh experienced a minor decline, Vietnam registered double-digit growth, and India and Indonesia also posted gains, reflecting a more diversified sourcing base.
By the first half of 2025, imports had gained momentum, increasing by 5.1 percent to approximately USD 622 million. Growth was driven largely by knitted clothing, which saw stronger demand, particularly in June when imports rose nearly 9 percent compared to the same month in 2024.
The cumulative January–July total of USD 711 million highlights a steady rebound for the sector.
Stronger contributions from Southeast Asia and South Asia are complementing China’s dominant position, gradually reshaping New Zealand’s sourcing landscape.
While the growth rate remains modest, it reflects resilience in consumer demand and the ongoing adjustment of supply chains. With China still firmly in the lead but competitors making steady inroads, New Zealand’s apparel imports are becoming more balanced, reducing reliance on a single source and creating a more stable long-term outlook for the market.
