Unfortunately, there is no Pakistani brand that has been able to make inroads in Western clothing. Our exporters produce world class apparel for many famous global brands. However, the presence of a large diaspora from the sub-continent have provided the Pakistani apparel brands to make their presence felt world over. The immigrant population from Pakistan ,India, Sri Lanka, Myanmar, Bangladesh, Afghanistan and even from far eastern countries is affluent with the same purchasing power as natives of the country they reside in. They are more in numbers than some of the big European countries. But in the past 25 years Pakistani local dresses by numerous local brands have made inroads in these immigrants’ strongholds. Pakistani ladies fabric has an edge over Indian fabric. The dresses or fabrics of Pakistani brands are popular among all South Asian Immigrants.
About four decades back this population depended on visits to their native countries to buy clothing of their liking. Many were forced to convert to western style of dressing. Bonanza was amongst the first Pakistani brands to dare the Indians in their own country, but political tension and non-tariff Indian barriers forced its franchise to close down. But the brand has present in USAE, United, States, Canada, and many cities in England. Nishat Linen one of the largest Pakistani retailers has also increased its outreach in the Western and Gulf countries. Nishat blend the eastern and western styles according to cultural values with the latest design and ideas. They offer a huge collection of Women’s clothing, Men’s clothing.
Khaadi is a newcomer in the field owned by a middle-class family but has emerged as one of the most famous brands in Pakistan and abroad. It offers a long range of fabric and apparel to suit all segments of society. Of course, it offers high end products outside Pakistan in Asia, Europe, Australia, America, Northern America, and the Middle East. Sapphire is a big name in the textile industry. They offer stitched and unstitched ready to wear, western wear, men’s wear, kids collection, kids collection shoes, bags, and home accessories. They provide outclass design and high-class fabric that attracts everyone. It has just ventured outside and is well received.
Junaid Jamshed (J.) introduced the traditional Pakistani traditional wear first in Pakistan. It markets men, women and children clothing Pakistani J. is famous for cultural dress shalwar kameez embellished with the latest embroidery, Gota Kinari and Block Prints. J. provide cultural dress shalwar kameez dresses and now it becomes the complete apparel brand. It has over 25 outlets in different countries including the UK, Australia, Canada, New Zealand, and UAE. They offer a huge variety in eastern wear of all ages for men and women.
