PATAGONIA x NAIA: A sustainable and durable work pocket tee

NAIA has partnered with Patagonia for a special launch of the durable Work Pocket Tee. The limited collection of T-shirts is made with Naia™ Renew ES, which is Eastman’s latest fiber offering made with increased (60%) recycled content. The Renew ES is a revolution as Naia™ Renew ES is made from a combination of molecularly recycled waste material (40%), recycled cellulose (20%), and renewable wood pulp (40%).

The 20% recycled cellulose comes from waste materials, textiles waste, and non-forest-derived cellulose waste.

The remaining 40% recycled content comes from Eastman’s cutting-edge molecular recycling technology that breaks down hard-to-recycle waste materials like plastic packaging and old carpet into fundamental building blocks to produce the acetic acid used to make cellulose acetate yarn and fiber.

A market study published by Global Industry Analysts Inc. (GIA) has highlighted that the global workwear market to reach $42.7 billion by 2026. The US market is estimated at .

6 billion in 2022, while China is forecast to Reach $4.6 Billion by 2026. This means that workwear is a huge market and contributes significantly to environmental crises. The product of this unique collaboration could be the future of workwear, where working in a durable and comfortable outfit while keeping the environment safe is becoming increasingly essential.