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Pocket denim introduced by Advance at Intertextile Apparel

China’s oldest denim mill, Advance Denim, introduced its latest jeanswear concept, “pocket denim”, at Intertextile Shanghai Apparel Fabrics during the fair held from August 28-30.

This new line of easy-care, anti-wrinkle jeans and denim shorts was inspired by the traveller’s wardrobe according to a spokesman of the company. Pocket denim is a pair of conveniently packable, 6.


5-ounce jean shorts that can easily be rolled back up into their cargo-style front zip pocket, just to the side of the right thigh.

The product is made basically from cotton fiber and also contains the company’s coral polyester and elastane.
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Advance Denim is already in the process of obtaining patent protection for the utilitarian-leaning, backpack-appropriate design the representative of Advance Denim revealed to the media that visited the company stall at the fair.

Besides Pocket denim, the company also showcased its Airlock Indigo Soft collection of warp-knitted denims, engineered for improved warmth and ease of movement. This product was recently ranked among the ISPO Textrends prize-winners for spring-summer 2025.
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Other standouts were next season’s range of jacquards, plus a selection of showier, sparkly denim jackets and skirts, knobby-woven from indigo yarns, and “comfort” Lurex for added pizzazz.

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