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Tuesday, November 25, 2025

PREMIÈRE VISION PARIS shifts focus to innovation and technology

Première Vision Paris brought together key players creatively and responsibly in the industry for three days, from February 11 to 13, 2025, around the theme of know-how, now placed at the heart of the February editions of PV Paris. The event confirms Première Vision’s major role in supporting the transformation of the sector globally, regardless of market segment, from mass distribution to luxury.

In a context of profound market transformation, Première Vision Paris is returning to its historical agenda with two complementary and distinct editions: Savoir-faire in February and Innovation&Tech in September. The trade show will expand this new offering with a forward-looking fashion space open to beauty. Première Vision has bold new ambitions for its international events, right in the heart of the world’s fashion capital.

Florence Rousson, President of the Première Vision Management Board and General Manager of The Creative Pole: “This first year at the helm of GL events’ fashion division, recently renamed ‘The Creative Pole,’ has given me the opportunity to meet and listen to all key players in our industry—upstream and downstream, from manufacturers to federation and brands. Première Vision is deeply committed to supporting the growth objectives of global fashion businesses by offering a highly curated, selective European and international platform, while personalizing each visitor’s experience as much as possible. This edition, marked by an outstanding attendance, also welcomed numerous international delegations—Ministers, Embassy Representatives, and Professional Federations… We were also honored to host the annual plenary session of the Comité Stratégique de Filière Mode et Luxe Français (French Fashion & Luxury Industry Strategic Committee), where over a hundred industry professionals gathered to discuss the future of our sector. With this momentum, we are already preparing for the next edition and look forward to welcoming the industry from September 16 to 18, 2025, to explore the latest innovations.”

The show continues to develop its initiatives to support the growth challenges of all market players.

• The Première Vision mobile app, a key tool for enhancing the trade show experience and fostering networking, has received major updates. It now provides full access to the exhibitor, brand, and visitor directory, introduces new features such as instant messaging and an AI assistant, and offers multiple filter options to create personalized event journeys and meetings.

• The Hosted Guests program facilitated the attendance of 220 international decision-makers and the organization of 1,500 business meetings.

• On the conference stages, 21 Talks and 22 Pitches provided global insights into the industry while presenting solutions to current challenges. A total of 75 speakers explored topics related to know-how, innovation, and eco-responsibility, attracting large audiences that frequently exceeded venue capacities.

• The fashion forums drew exceptioonal attendance, offering highly inspiring moments. The Inspiration Forum (Hall 5) highlighted major Spring-Summer 26 trends and sustainable craftsmanship, showcasing innovative designs in leather, fabrics, and accessories. The Sourcing Solutions Forum (Hall 6) helped professionals identify suppliers and products for their collections, focusing on eco-innovations and low-impact materials.

Desolina Suter, Fashion Director at Première Vision: “In a landscape where fashion is reinventing itself in response to economic and environmental challenges, sustainability has become an imperative. We firmly believe that know-how—whether traditional or innovative—is the key to addressing today’s challenges. It enables us to reimagine a more responsible industry, where resource preservation and circularity are at the heart
of creation.”

The creative pole supports the entire industry
At this edition of Première Vision Paris, Florence Rousson unveiled the name of GL events’ fashion division, The Creative Pole, which brings together 18 events under three brands—Première Vision, Tranoï, and Fashion Source. She also announced the launch of the International Observatory of Creation, a strategic analysis and forecasting tool designed to serve the en4re industry by deciphering key trends and transformations in the creative sector each year.

Florence Rousson, President of the Première Vision Management Board and General Manager of The Creative Pole: “The development of The Creative Pole and its international deployment further reinforce our commitment to supporting the industry’s transformation. This edition of Première Vision Paris reflects the market’s positive reception of our cross-sector approach and our ability to foster synergies between all industry players, from upstream to downstream, on a global scale.”

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