The acceleration towards an increasingly smart and sustainable world is happening and it is real. Consumers are more and more looking for something that satisfy their responsible values and they are driven by a conscious choice. ROICA™ by Asahi Kasei is the premium stretch ingredient that identifies itself as the answer to the needs of the current consumers: innovative, responsible and at the same time contemporary. The premium stretch fiber has always been characterized by a strong innovation DNA and it started delivering new and sustainable values and performances since July 2017. ROICA Eco-Smart™ is a family of innovative stretch yarns that lately has been confirmed to be the most glamorous and responsible one. In April 2018, the world first Global Recycled Standard –GRS- recycled stretch yarn ROICA™ EF that uses more than 50% pre-consumer recycled content, has been awarded by Senken Shimbun with the “Synthetic Fiber Prize”.
For the 2021 edition, the same prize goes to the premium sustainable stretch yarn ROICA™ V550, that at the end of its life smartly breaks down without releasing harmful substances in the environment according to Hohenstein Environment Compatibility
Certification and also boasting the Gold Level Material Health Certificate by Cradle-to Cradle Product Innovation Institute** as it has been evaluated for impact on human and environmental health. Two amazing recognitions that highlight the leading role of ROICA™ by Asahi Kasei for responsible stretch innovations. These important achievements prove that smart yarns are globally recognized for their innovation, technology and a strong
commitment to provide comfort with style and a responsible attitude. Many other ambitious milestones are expected for smart fiber so stay tuned!
The Cradle-to-Cradle Product Innovation Institute, a non-profit organization, administer the Cradle-to-Cradle Certified™ Product Standard. It was created to bring about a new industrial revolution that turns the making of things into a positive force of society, economy and the planet. The Cradle-to-Cradle Certified Product Standard™ provides designers and April 2021 ROICA Asahi Kasei Corporation Performance Products SBU Roica Division Roica Global Marketing Dept.
ROICA™ “Advanced fit for living” is a premium stretch fiber with an innovative range of smart functions to suit the modern wardrobe and it was the world first one to launch a sustainable range of certified stretch(elastane) yarns, ROICA EcoSmart™. In this collection, ROICA™ V550 is the world’s first stretch(elastane) yarn awarded Cradle-to-Cradle Material Health Gold Level Certificate and Hohenstein Environment compatibility certification since it can smartly break down without releasing harmful materials in the environment at its end-of-life. ROICA™ EF is the world first GRS recycled stretch(elastane) yarn using more than 50% pre-consumer recycled content. ROICA™ shapes comfort with high quality, performance and fit, adding value to everyday living for sport, activewear, intimates, fashion and business wear. ROICA™ is a trademark of Asahi Kasei Corporation
