SPINNOVA® has launched a new capsule collection at the New York Fashion Week (NYFW) with London-Based Design DUO KA WA KEY. The new collection inspired by Hardly a Butterfly’s Finnish film includes knitwear and woven styles such as printed twill. Just like other Ka Wa Key garments, the collection is genderfluid. The color palette also draws inspiration from Finland, specifically the country’s national butterfly, Holly blue. Spinnova is a Finnish sustainable material company that has developed a technology that can transform cellulosic fiber into fiber for the textile industry with a mechanical process.
Ka Wa Key uses sustainable materials to infuse everyday casualwear and knitwear with Asian and Scandinavian heritage roots. The gender-fluid line constantly incorporates ethical sourcing and manufacturing to achieve its vision of simplicity that meets soft masculinity. The collection uses sustainable and fully circular SPINNOVA® fiber, made out of wood or waste and produced without harmful chemicals. The SPINNOVA® fiber uses 99% less water and produces significantly less CO2 emissions than cotton production. Spinnova partnered with leading clothing and apparel brands, including Adidas, The North Face, H&M Group, Marimekko, and Bergans.
Key Chow said, “We found an instant connection with Spinnova because we share the same ambition to make the fashion industry more sustainable. To our amazement, the Spinnova materials were also really versatile, and we could use them exactly as we wanted – whether it was painting on the textile, dyeing it, adding digital prints, or knitting with it. I think this collection really shows that there is nothing restrictive about using sustainable materials.”
