Emma Scalcon’s project take a walk on the green side won the imagining sustainable fashion competition. Focusing on the sustainable fashion issues, she was also awarded the €3,000 prize made possible by the Main Sponsor ROICA™ by Asahi Kasei and by the other sponsors of the project: ECOSENSOR™ by Asahi Kasei – a latest generation fabric collection that promotes responsible innovation with advanced high-tech performance, C.L.A.S.S., and the Greek smart cotton SUPREME GREEN COTTON® by Varvaressos.
“It is time to be pioneers in communication and for this we have supported the Imagining Sustainable Fashion Award,” commented Takaaki Kondo, global marketing department manager for ROICA™ by Asahi Kasei, the Main Sponsor of the award. “We believe that together with responsible innovation, communication is the key to bring sustainability to the next level: to inspire, educate, inform and allow both professionals and consumers to make the right choices.”
“The competition is an opportunity to rethink how to communicate the new and different values of an ethical and sustainable fashion system,” explained Anna Detheridge. “I am quite impressed with the results of the competition — the diversity of forms that we received show both an interesting change in sensibility and a practical approach to communicating these values. There is less visual rhetoric and reliance on compelling images and more investment in basic information and a greater variety of narratives.
It is a great pleasure to see the energies from a wealth of young creatives, small businesses, and designers from all over the world with cross-disciplinary interests and a diversity of talents who are ushering in a new culture of design. My heartiest congratulations go to Emma Scalcon for her powerful and innovative project.”
