TENCEL™ commemorates its three-decades-long milestone of providing high-quality, sustainable fibers for textile and home goods brands; the fiber brand has a lot to celebrate – and marking the occasion is its “Feel Good Fibers Since 1992” tagline, a tribute to the comfort, eco-friendliness, and fiber innovation TENCEL™ is globally recognized for. Mother of Pearl launches its new summer Edit, ‘Naturally Beautiful,’ to celebrate 30 years of pioneering brand TENCEL™; the wood-based, biodegradable fiber derived from sustainably managed forests and renewable wood sources.
The collection returns to nature to include some of the brand's favorite MOP x. TENCEL™ garments, captured by Mary McCartney in a shoot charged with the unguarded intimacy and spontaneity typical of her distinctive photographic style.
For 30 years, TENCEL™ has worked closely with its global trade partners to create sustainable products and reduce the industry’s burden on the environment. Florian Heubrandner, Vice President of Global Textiles Business at Lenzing AG, said, “These decades-long relationships are cemented by TENCEL™’s ongoing commitment to environmental responsibility. Moving forward, we will continue to work closely with industry partners, suppliers, brands, and NGOs to drive positive impact across the industry landscape.”
TENCEL™ branded lyocell and modal fibers produced by environmentally responsible processes from sustainably sourced, and natural raw material wood has redefined itself as a consumer-driven ingredient brand – but in the trade segment, TENCEL™ skillfully and perpetually evolves its production and sourcing strategies to advance the textile industry forward.
