The journey of cotton begins in the fields, where farmers and cotton pickers work tirelessly to harvest the soft, white cotton bolls.
This raw cotton, a fundamental part of the daily lives, travels through markets and industries, eventually being transformed into the fabrics weared and the products used.
WWF-Pakistan, in collaboration with Better Cotton, is working to make the journey of cotton more sustainable.
By supporting farmers in adopting safer and more sustainable practices, they aim to address significant challenges like harsh weather, chemical exposure, and resource inefficiency.
Farmers who embrace Better Cotton standards are helping to shape a more sustainable cotton industry. These standards focus on minimizing harmful crop protection practices, using water efficiently, and prioritizing soil health.
As a result, farmers not only protect the environment but also improve the quality of the cotton fiber they produce.
The Better Cotton initiative is also committed to preserving natural habitats, ensuring that cotton farming has a positive impact on the environment.
By improving farming practices and promoting sustainability, these efforts contribute to a healthier planet and a more resilient cotton industry.
From the fields to the factories, every cotton product tells a story of care, hard work, and progress. Through initiatives like Better Cotton, the cotton industry is evolving, creating a future that is both prosperous and sustainable for farmers, communities, and the planet.
