According to the company, the Danish denim brand introduced the Gabba Reduce collection, the most sustainable collection in its 35-year history. The new collection includes premium denim fabrics made with organic and recycled fibers and fewer chemicals.
The company is replacing the chemical finishing processes with lasers and removing trims that make garments challenging to recycle. Also, using denim patches instead of leather for branding elements and embroidered reinforcements in place of rivets while introducing an ozone wash process cuts water usage down to 11 liters per pair.
The collection features seven men’s denim styles spanning relaxed, skinny, straight, and tapered fits.
It’s available now on the Gabba website and retailers that stock the brand, with prices ranging from 139 euros (9) to 179 euros (7).
Enrico Severini, a jeans developer at Gabba, said, “Optimizing resource efficiency is a continuous learning process. We are working closely with our business partners and manufacturers to reinvent the well-known Gabba Jeans by adding meaningful, sustainable qualities without compromising our attitude or signature expression.
And the Reduce jeans are only the beginning; as we explore and learn to use these new technologies, they are bound to rub off on the entire collection and everything we do.“
