Womenswear fashion brand Sosandar on a growth path

Womenswear fashion brand Sosandar recorded its first year of profitability its revenues increased by 44 percent to £42.5 million in the financial year 2023.

Sosandar managed a pre-tax profit of £1.6 million compared with a loss of £600,000 a year before when its sales were £29.5 million. the year before. The Womenswear fashion brand also maintained its gross margin at 56.1 percent –the same as in 2022.

Its order volumes increased by 22 percent to 620,977. There was an addition of 148,382 new customers.

Its active customers were up by 19 percent to 264,832 and its average basket value was up by 8 percent to £97.27.

In February this year, the company raised an equity fund of £5.

5 million in February that included investment from serial e-commerce investor Bill Currie. The performance across third-party partners continued to strengthen, notably with the launch of the supermarket chain Sainsbury’s.



John Lewis, Marks and Spencer, Next, The Very Group, and JD Williams are the chains that already market Sosandar products. Now from January, it offers a “curated collection” of its products through Sainsbury’s online.



The in-store launch via selected stores will start in August 2023.

January and February trading at sales and gross margin levels was in line with the board’s expectations as it had seen sales for March 32 percent up year-on-year. Sosandar board informed that the new investments were made in operations, technology platforms, and its international strategy. The company hopes it will help support and develop the Company’s future growth initiatives.

The company expects to launch in summer its mobile app which is under development. The company signed an agreement with direct-to-consumer, cross-border e-commerce specialist Global-e to enable the business to transact and fulfill orders worldwide cost-effectively.