Wrangler is an American manufacturer of jeans and other clothing items, particularly workwear. On the eve of the brand’s 75th anniversary, Wrangler has announced its latest collection Wrangler Reborn, a curated collection of vintage and preloved denim featuring items from the 1950s to the 2000s.
The Wrangler Reborn Collection spotlights the resilience of our denim and the brand’s commitment to crafting quality pieces that can be passed down from generation to generation. Wrangler Reborn links one generation to the next by giving older denim pieces that might otherwise end up in a landfill a second chance to be lived in and loved. Learn more about our commitment to people, products, and the planet we call home through our global sustainability program: WeCare Wrangler.
Wrangler’s most featured fits were initially built for durability and longevity for the cowboys of the American West, adopted globally in the 1960s, making the styles credible and valued today.
Wrangler has been tied to cultural movements everywhere and embraced by all walks of life, from rock stars to rodeo cowboys to roller queens, from bikers to factory workers to race car legends to the first coined teenagers.
Every pair tells a story
The brand has initiated a eye catching way to attract its customer’s with every pair tells a story heading. For example, for WRANGLER REBORN™ VINTAGE 1950’S BLUE BELL JEAN, the story is “You can spend years looking for a pair of truly vintage Wranglers in the wild. Luckily, we did the legwork for you, searching high and low to bring the men’s Wrangler Reborn™ ’50s Blue Bell light washes straight-fit jeans back into rotation. This jean is vintage, made circa 1950, and come with all the markings of a life lived well.
Plus, it features a classic button-fly. Despite having decades of history, these jeans will last for years to come. Make them your own.”
