A woman wants a perfect fit for her body whenever she shops. However, due to changing body shapes and different body structures, it becomes hard to get the same desired outfit while shopping from brand to brand and article to article resulting in increased returns due to fit-related scenarios. The non-fitting clothes make a woman lose her confidence. However, 3DLOOK has provided a technological solution, “YourFit,” to help customers get their ideal fit.
A recent case study for TA3 Swim showed that about 46% of consumers that use the size recommendation tool make a purchase, with 80% choosing to purchase the YourFit recommended size. When the consumer purchases the recommended size, only about 10% request returns due to fit and sizing reasons.
Not only it helped the customers but also the brands. For example, harmful bracketing practices, where consumers purchase multiple sizes they do not intend to keep, are a thing of the past, with less than 2% of all returns now attributed to this behavior. Lastly, when the recommended size was NOT purchased by the consumer resulting in exchange, 45% of the time, they request an exchange for the YourFit initially recommended size.
Leila Shams, founder and CEO of TA3 SWIM, said, “We have customers that are happily wearing a swimsuit for the first time in years.Women’s bodies vary vastly by shape, torso length, and bust size, something the fashion industry has ignored. It’s our mission to create the most flattering swimsuit for YOUR particular body. So we couldn’t be more excited to partner with 3DLOOK. Imagine shopping and KNOWING something would fit? So much less waste, so much more happiness!”
What is YourFit?
YourFit delivers the world’s first virtual fitting room that provides every customer with an accurate size recommendation and an engaging try-on experience tailored to their unique body shape and appearance. With an app to try on clothes virtually, customers can clearly understand how a product will look and fit their body, helping them find the clothing they love and keep and reducing unnecessary emissions caused by returns. Collected body data provides actionable insights for brands to optimize design, product development, inventory planning, and distribution to minimize product waste and surplus stock.
Is your Privacy safe?
Is your Privacy safe? It is the question that comes to one’s mind when using apps. A big YES! The answer is. Data privacy and security are built into YourFit’s online fitting room! Customers can store their results and shop seamlessly across devices, with data protected by 2-way encryption between YourFit and your customers. Photos are processed in real-time on the customer’s device to minimize the transfer of sensitive data over the web and maintain data privacy.
